Reading the products report – Ometria Help Centre

The Group by drop-down in the products report provides different ways to aggregate your product data.

Note: You may need to Group by SKU in order to see your product SKUs in this report. See: SKUs in the products report

These options are based on the attributes you have set up in your ecommerce platform.

You can select any combination of metrics from the columns drop-down:

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Column	Description
Product ID	The unique ID for this product.
Image	An image of the product, if available.
Product title	The product’s title/name.
Product SKU Variant SKU	The product’s stock-keeping unit. See also: SKUs in the products report
Units sold	The total number of units sold (based on any conditions set).
Unique orders	The number of unique orders. E.g. If Sophie has ordered two jars of the same moisturiser in one transaction, it will only count as one unique order.
Unique customers	The number of unique customers who have purchased this product at least once. E.g. If Sophie has ordered the same moisturiser three times over her customer lifecycle, she only counts as one unique customer.
Product revenue	The total revenue earned from this product (based on any conditions set), excluding tax.
Product revenue with tax	The total revenue earned from this product (based on any conditions set), including tax.
Product discount	The total discounts on all orders for this product.
Average revenue per unit	The average revenue per product sold.
First time orders	The number of customers’ first time orders which included this product.
Average units per customer	The average number of this product customers have ordered. Based on the number of orders placed divided by the number of customers who ordered the product.
Percentage first time orders	The percentage of customers’ first time orders which included this product.
Price	The current price of this product.

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