Using segments in your merchandising strategies

You can add segments to your merchandising strategies to target groups of contacts. 

Segments are used as merchandising triggers, so the strategy is activated whenever a member of that segment browses the associated page element.

See also: 

• Create a dynamic segment
• Create a static segment

Go to: Website personalisation > Merchandising > Merchandising strategies

Select the page element you want to add a segment to, and then the strategy you're updating.

You can also create a new merchandising strategy.

Scroll down to + Add a trigger:

Complete the details tab:

Next, open the Browse tab and select your segments.

When you're happy with your selection, click Apply.

Your trigger displays onscreen and you can go back and edit it whenever you like:

Now carry on editing your strategy as usual.