Cohort reports

The cohort reports analyse your contacts acquired by month (month of first order, lifecycle stage, etc.) and provide an overview of customer behaviour over time. 

The reports look at newly acquired contacts, i.e. contacts who were added to your Ometria database within your selected time period.

A ‘cohort’ is a group of contacts that share a common characteristic. They are grouped based on the category you select. 

To create a new cohorts report, go to Reports > Create reports

Select the Cohorts report type and configure the report to your liking, then click Run.

See also:

• Reading the cohort report
• Grouping your cohort in the cohorts report

You can select Export at any time and download the report as a CSV file or an .XLSX file (optimised for MS Excel), or send it to a team member:

See also:

• Save and schedule reports
• Reporting blueprints