Store IDs in Ometria

The store identifier (Store ID) used in orders and in the JavaScript tracking layer can be any string value. 

We recommend that you use your site’s domain name (e.g. fashion.com). 

If your store has variable 'sub-stores' (e.g. different territories) we recommend the naming convention [domain]/[language] - E.g. fashion.com/uk

You can also use numeric store IDs if you have these defined, e.g. "123".