Contact acquired – Ometria Help Centre

You can build segments based on Date contact was acquired:

This is based on the earliest timestamp available for that contact.

💡 Lead acquired is slightly different. This field only applies to contacts who have not yet placed an order.

How does a contact get a 'contact acquired' timestamp?

For Ometria to assign date_acquired to a contact, we check the following fields:

dt_first_order
dt_optin
dt_first_seen (i.e. a website visit.)

If any of those fields are populated (e.g. in your API call or CSV upload), we use the earliest timestamp to populate date_acquired.

If a contact doesn’t have any of the above fields, we won’t assign one.

Note: Ometria will always use the earliest timestamp, regardless of when it was sent. So, if date_acquired has been set, and then Ometria receives an historical data sync which includes a dt_first_order which is earlier than that, the date_acquired changes to the new earliest date.

See also: Segmenting contacts by date

How does a contact get a 'contact acquired' timestamp?

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