Contact acquired

For Ometria to assign date_acquired to a contact, we check the following fields:

• dt_first_order

• dt_optin

• dt_first_seen (i.e. a website visit.)

If any of those fields are populated (e.g. in your API call or CSV upload), we use the earliest timestamp to populate date_acquired . 

If a contact doesn’t have any of the above fields, we won’t assign one.

See also: Segmenting contacts by date