Lead acquired

You can build segments based on Date lead was acquired:

This filter only works if the contact has been a lead, with a lead acquired date (dt_lead_acquired).

A lead is a contact who has been acquired (signed up/opted-in/ingested by Ometria), but hasn't placed any orders yet.

See also: Lifecycle stages in Ometria

Many contacts sign-up as a result of placing an order, which means they don't become leads; they are active customers right away.

How does a contact get a lead acquired timestamp?

When Ometria ingests a new contact, we wait 12 hours.

If the contact doesn't place an order within those 12 hours, then we assign them a lead acquired date.

Example:  

If a contact gets acquired and makes a purchase 11 hours later, they won't have a dt_lead_acquired field. 

If a contact makes the order 13 hours after being acquired, the field is populated.