Broadcast campaign performance: Overview

The Overview tab is the first screen you see when monitoring the performance of an individual broadcast campaign:

Broadcast campaign funnel and KPIs

This funnel shows how many contacts have passed through each stage of the selected campaign:

• Emails sent
• Delivered
• Opened
• Clicked
• Orders

The contact percentages for each stage in the funnel displays below each heading.

The percentages in the grey arrows indicate the proportion of contacts that have passed through from one stage to the next.

Select View Contacts > under any of the stages to access the Segment explorer for that specific segment within the selected date range.

Select View Orders > to see the Orders report for the orders placed in the selected campaign.

See:

• Broadcast campaign performance funnel and KPIs
• Broadcast campaign performance: Recipients
• Broadcast campaign performance: Campaign delivery
• Broadcast campaign performance: Campaign details
• Broadcast campaign performance: Device performance