The Overview tab is the first screen you see when monitoring the performance of an individual broadcast campaign:
Broadcast campaign funnel and KPIs
This funnel shows how many contacts have passed through each stage of the selected campaign:
- Email sent
The contact percentages for each stage in the funnel displays below each heading.
The percentages in the grey arrows indicate the proportion of contacts that have passed through from one stage to the next.
Select View Contacts > under any of the stages to access the Segment explorer for that specific segment within the selected date range.
Select View Orders > to see the Orders report for the orders placed in the selected campaign.
Below the funnel you have a list of ten KPIs for at-a-glance metrics:
|Contacts targeted||The number of contacts that met the segment conditions to enter this campaign.|
|Orders||The number of valid orders that are attributed to this broadcast campaign.|
|Average order value||The average revenue per valid order that is attributed to this broadcast campaign.|
|Total revenue||The total revenue from valid orders that are attributed to this broadcast campaign.|
|Revenue per email||The average revenue per email that has been delivered in this broadcast campaign.|
|Unsubscribe rate||The proportion of contacts who unsubscribed after receiving this broadcast campaign.|
The proportion of emails bounced in this broadcast campaign.
Note: This rate includes all kinds of bounces (e.g. blocked bounces), not just hard and soft. See Bounce management in Ometria for more information.
|Email hard bounces||The number of emails that hard bounce (i.e. the contact's address is invalid) in this broadcast campaign.|
|Email soft bounces||The number of emails that have soft bounced (i.e. they reached the contact's inbox but bounced back for other reasons) in this broadcast campaign.|
|Complaint rate||The proportion of emails in this broadcast that led to a spam complaint.|
The Recipients panel shows the percentage and number of contacts that were sent this broadcast campaign.
The coloured blocks represent variants for the broadcast campaign, with the percentage of contacts that were sent each version.
For a more granular report on your split tests, go to the Variants tab.
The Campaign delivery panel shows details for when the campaign was sent, including:
- Which delivery options were used.
The coloured blocks represent variants for the broadcast campaign.
You can use this panel to check the send time for each variant, and if your campaign was sent in batches, it displays the time interval between each batch.
The Campaign details panel is a summary of the campaign email, with the following information:
- Campaign title
- Subject lines (per variant)
- From names (per variant)
- From email address
- UTM parameters
This panel shows which devices customers are using most to interact with the selected campaign:
The bar at the top indicates the percentage of opens per device type, while the table below gives a breakdown of the following:
|CTOR||Click to open rate - Proportion of opened emails in this campaign that have been clicked at least once using this device type.|
|OTOR||Order to open rate - Proportion of opened emails in this campaign that led to a valid order being placed using this device type.|
|Revenue||Total revenue from valid orders that were placed using this device type.|