Link click report – Ometria Help Centre

Ometria's Link click report allows you to monitor the performance of elements of your email templates.

The report indicates which areas of the email your customers are clicking - this is based on the name of each area.

For a more visual representation of this data, check out our Heatmaps.

Note: The data in the Link click report and our Heatmaps starts from February 2024 - data for earlier campaigns is not available.

You can find the Link click report in Campaign performance.

Select Automation or Broadcast then scroll down to the Campaigns list and select a campaign.

If you're sending multi-language campaigns from Ometria you can also filter by language:

Campaign links performance

The Campaign links performance panel at the top of the report gives you an overview of your key metrics based on the filters you've set:

Metric	Description
Click through rate	The percentage of delivered emails in this variant/email node that have been clicked at least once
Total conversion rate	The percentage of delivered emails in this variant/email node that resulted in a valid order.
New customer	The percentage of emails in this variant that were clicked by a new customer who placed their first order. Note: This metric is not available for automation campaigns, only broadcast.
Returning customer	The percentage of emails in this variant that were clicked by existing customers whose second order (or more, e,g. Third, fourth, fifth, etc.) is attributed to this campaign. See also: Order attribution in Ometria Note: This metric is not available for automation campaigns, only broadcast.
First clicks	The total number of first clicks recorded per email. The first click can only happen once per contact, so if a contact clicks the same area three times, Ometria only counts one click.
Total clicks	The total number of clicks recorded. This counts every click made on that block, regardless of who made it. E.g. If a contact clicks the same area three times, Ometria counts three clicks.
Total revenue	The total gross revenue from valid orders attributed to this variant. See also: Order attribution in Ometria

In the lower half of the screen you can review your links row by row.

This table can be sorted to display in order of:

And you can choose to look at individual links or Group by content block.

Users with admin permissions can also click the icon to download this report.

This table shows the following information:

Field	Description
Link name	The name of the link defined by you in the Link name field in the visual editor, or by using om:linkname= in the editable blocks in your templates.
Link URL	The URL attached to each template element e.g. image, CTA button, product recommendation block, etc.
Variant	The variant name added as a tracking label when scheduling a campaign with variants.
Block type	The name of the block defined in your master template. If 'No block' displays in this field, then either: your template was built in the HTML template editor, or; the link is found outside the block (e.g. in the header or footer). If multiple blocks of the same type are present in the template then the report automatically adds #n to the end, based on the order in the template (e.g. #1, #2 etc.) The numbers are based on that subset of blocks alone.
First clicks	The number of times this link was a contact's first click.
Percentage of first clicks	The percentage of first clicks for this specific link compared to the total number of first clicks for the variant/email send node you're looking at.
Total clicks	The total number of clicks this link received. E.g. If Terry and Julie both receive this variant and click on this link - Terry three times and Julie twice, then Ometria records five total clicks.
Percentage of total clicks	The percentage of total clicks for this specific link compared to the total number of total clicks for the variant/email send node you're looking at.