The main key performance indicators (KPIs) are in the top three tabs on your dashboard:
Select a time period from the graph to compare those statistics to today:
- vs. Yesterday
- vs. Same day last week
- vs. Same day last 4 weeks - this compares today to the average total on the same weekday for the past four weeks, e.g. the total each Monday, divided by 4.
- vs. Same day last year
Number of active visitors
The number of visitors that have interacted with your website (e.g. page views, reloads, clicks, add to basket, placed an order, etc.) in the last five minutes.
This is the sum total of everyone in your interactions funnel.
The data here comes from the cookies passed to Ometria from your JavaScript tracker.
Total number of orders
The cumulative number of orders today.
The data here comes from the data you send us via our Data API.
Total revenue
The cumulative total revenue for today.
This is your gross revenue including tax and shipping, and excludes discounts.
The data here comes from the data you send us via our Data API.
If you notice a sudden drop in orders or revenue, you should check your eCommerce importer or API - if you've pushed a large number of orders recently then Ometria is most likely still ingesting the data and the graph will update once ingestion is complete.
This doesn't usually mean that there are any problems with your JavaScript tracking, but please raise a support request if you have any concerns.
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