The interactions funnel in the realtime dashboard presents the current visitors interacting with your website, and their activity:
There are two numbers on the right of each stage:
- The top number represents visitors who arrived at your site by clicking on an Ometria campaign email.
- The bottom number represents identified visitors, i.e. visitors who are recognised as contacts in Ometria.
If the coral ‘visitor’ icon flashes, this means a visitor has transitioned from one stage to the next.
Anyone currently browsing your website - this includes Ometria contacts and visitors unknown to Ometria.
Anyone that currently has products added to their basket.
Anyone currently viewing the checkout screen on your website.