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Interactions in the realtime dashboard

Louise MacBean
  • Updated

The interactions funnel in the realtime dashboard presents the current visitors interacting with your website, and their activity:

Screenshot_2021-03-08_at_16.33.26.png

There are two numbers on the right of each stage: 

  • The top number represents visitors who arrived at your site by clicking on an Ometria campaign email.
  • The bottom number represents identified visitors, i.e. visitors who are recognised as contacts in Ometria.
interactions.png

If the coral ‘visitor’ icon flashes, this means a visitor has transitioned from one stage to the next.

The data here comes from the JavaScript tracker on your website.

Note: If any of these states is consistently displaying 0, you may have an error in your JavaScript tracking, meaning Ometria can’t identify which stage your visitors are at. Contact Support for help fixing this.

Browsing

Anyone currently browsing your website - this includes Ometria contacts and visitors unknown to Ometria.

Shopping

Anyone that currently has products added to their basket.

In checkout

Anyone currently viewing the checkout screen on your website.

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