Ometria's subscription hierarchy

See: How does Ometria subscribe and unsubscribe contacts?

@FORCE_OPTIN=TRUE

This is an Ometria field that is passed from forms that include Ometria code, such as:

• an Ometria preference centre 
• via API
• via CSV upload. 

@FORCE_OPTIN=TRUE is used to force the marketing_optin value passed (whether the event is a subscribe or an unsubscribe) in the same contact record.

When @force_optin is set to 'TRUE', this event takes precedence as the default marketing opt-in priority.

In this example, the contact is being force subscribed to receive marketing communications:

“@force_optin"= true,
"marketing_optin"= "EXPLICITLY_OPTEDIN"

And in this example, the contact is being force unsubscribed from marketing communications:

"@force_optin": true,
"marketing_optin": "EXPLICITLY_OPTEDOUT"

This action is added as a top-level parameter on the contact record and only needs to be sent once to perform the action.

@FORCE_OPTIN cannot be overridden by a ‘non-forced’ update (e.g. from third party platforms), meaning in some cases a subscribe event from an ecommerce platform - e.g. the contact leaves a ‘subscribe me’ checkbox selected on check out - might not be applied to the customer due to an existing @FORCE_OPTIN=true unsubscribe event. 

The only way this type of subscription event can be overridden is via another Ometria @FORCE_OPTIN=true event - for example by updating the preference centre.

Other methods

If there is no @FORCE_OPTIN=true field passed, then the following order of precedence is used:

1. Preferences centre.
2. Ometria API, in-app change, CSV upload - these methods all have equal weight, and can override each other.
3. Form or Ometria overlay
4. Importer (e.g. Magento, Shopify)
5. Third party