The Revenue evolution panel in the frequency modelling screen shows how your revenue could be impacted by following Ometria's recommendations for your email frequency.
Note: All these predictions and metrics are available per segment, so make sure you check the frequency for your most relevant segments.
You can play around with different send frequencies to see how the revenue will change when sending more or fewer emails against the optimal and the current sends:
| Metric | Description |
| Monthly average revenue (current) | The month-on-month non-cumulative average email revenue you will make when sending at the current frequency or more. |
| Monthly average revenue (optimal) | The month-on-month non-cumulative average email revenue you will make when sending the optimal number of emails per week. |
You can view this data as a line graph for a visual representation.
This demonstrates the month you will 'break even', i.e. make the same or more revenue that you are making at the current number of sends.
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