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  1. Ometria Help Centre
  2. Segmentation and customer insights

Segmentation and customer insights

Single customer view  
  • Channel affinity
  • Contact details: Consent
  • Coupon codes in contact details
  • Contact details: Single customer view
  • Cross-channel marketability 
  • Profile data
See all 22 articles
Segmentation  
  • Delete a saved location from geo-targeting
  • Segments scheduled to auto-archive
  • Create a geo-targeted segment
  • Customer email engagement bands (beta)
  • Create a dynamic segment
  • Select products
See all 39 articles
Customer insights  
  • Customer insights
  • Dimension matrix
  • New vs. Returning customers
  • Customer events in customer insights
  • Campaign performance: Subscribers report
  • Split tests - A/B testing
See all 37 articles
Predictive frequency  
  • Predictive frequency overview
  • Ometria's predictive frequency model
  • Testing predictive frequency
  • Predictive frequency | Broadcast weekly sends metrics and predictions
  • Predictive frequency revenue evolution
  • Predictive frequency | Past email performance
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