Segmentation and customer insights

Single customer view  

• Channel affinity
• Contact details: Consent
• Coupon codes in contact details
• Contact details: Single customer view
• Cross-channel marketability 
• Profile data

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Segmentation  

• Delete a saved location from geo-targeting
• Segments scheduled to auto-archive
• Create a geo-targeted segment
• Customer email engagement bands (beta)
• Create a dynamic segment
• Select products

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Customer insights  

• Customer insights
• Dimension matrix
• New vs. Returning customers
• Customer events in customer insights
• Campaign performance: Subscribers report
• Split tests - A/B testing

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Predictive frequency  

• Predictive frequency overview
• Ometria's predictive frequency model
• Testing predictive frequency
• Predictive frequency | Broadcast weekly sends metrics and predictions
• Predictive frequency revenue evolution
• Predictive frequency | Past email performance