Segmentation and customer insights

Single customer view  

• Contact details: Profile optimisation agent
• Channel affinity
• Contact details: Consent
• Coupon codes in contact details
• Contact details: Single customer view
• Cross-channel marketability

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Segmentation  

• Duplicating segments
• Create a new segment
• How are AI attribute segments calculated?
• Using segmentation to send localised product information
• AI Attributes
• Delete a saved location from geo-targeting

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Customer insights  

• Customer insights
• Dimension matrix
• New vs. Returning customers
• Customer events in customer insights
• Subscribers report
• Split tests - A/B testing

See all 37 articles

Frequency modelling  

• Frequency modelling overview
• How frequency modelling works
• Testing frequency modelling
• Frequency modelling | Broadcast weekly sends metrics and predictions
• Frequency modelling revenue evolution
• Frequency modelling | Past email performance