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  2. Segmentation and customer insights

Segmentation and customer insights

Single customer view  
  • Contact details: Automation campaigns activity
  • Contact details: Email campaigns sent
  • Recently viewed products
  • Latest orders in contact details
  • Recommended products in contact details
  • Attribute affinity
See all 18 articles
Segmentation  
  • Refresh your dynamic segments
  • View a saved segment
  • Archive segments
  • Split segments
  • Edit your segments
  • Sync segments
See all 32 articles
Customer insights  
  • How are the account average engagement score and the weighted account engagement scores calculated?
  • How engagement bands are calculated
  • Viewing engagement bands
  • Segmenting contacts who unsubscribed in a certain date range
  • Unsubscribes via campaigns
  • Unsubscribers vs. New subscribers
See all 43 articles
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