The snooze function is an easy way to set snooze periods for specific contacts, allowing your contacts to take a break from receiving emails without opting out.
It works by adding the option ‘snooze email’ to your preference centre using a custom field.
Contacts who decide to snooze are added to a ‘snoozed’ segment, which you'll need to exclude from your broadcast and automation campaigns.
Setting up snooze
The work required to set up your custom fields and add the necessary script for the snooze function to your preference centre is performed by our Creative Team and is chargeable.
Contact your customer success manager, who will explain the process and costs to you and raise the request with the right team.
Once you’ve had confirmation that everything is set up, you should test the snooze function for yourself.
Testing the snooze function
We'll provide you with:
- a unique URL to the page with the snooze function (for your profile)
- the name of the custom field we set up for you
- the name of the snooze segment we created for you.
Paste the URL into your browser and select the 'one day' snooze as a test - this option is just for testing purposes, and we'll remove it once the test is successful.
Check that your profile has entered the segment we provided you, then wait a day and check that it has been removed.
Exclude snoozed contacts from campaigns
It’s important that you remember to exclude the ‘snoozed’ segment from your broadcast and automation campaigns. If you don't, snoozed contacts can still receive unwanted email from you.
Exclude from automation campaigns
To exclude the ‘snoozed’ segment of contacts from your automation campaigns, set up the following condition in your segment nodes:
- Customer belongs to segment… which is not: Snoozed
See: Customer filter: AND OR logic.
Set this up for all of your segment nodes.
Exclude from broadcast campaigns
When setting up your broadcast campaign, select the ‘snoozed’ segment from the Exclude contacts field:
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