Creating emails

Email design best practices  

• Email template layout best practices
• Testing your email template
• Accessibility in email templates
• Email fonts best practices
• Calls to action (CTAs) best practices
• Email footers best practices

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Template management  

• Cloning templates between accounts
• Emails in different languages
• Template management
• Template hierarchy
• Template types
• Using the visual editor

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Template blocks  

• Matched products block
• Unified automation block
• Adding, rearranging and deleting template blocks
• Image blocks
• Product selector block
• HTML blocks

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Asset management  

• Cloning assets between accounts
• Asset manager
• Image optimisation for email
• Export assets
• Edit assets
• Upload assets

Email content  

• AI translation for single language templates (beta)
• AI image editor
• Writing effective prompts for Architect AI
• 'Nearest Store’ email blocks
• Google annotations
• Barcode generation in Ometria

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Interactive elements  

• Micro-interactions in emails
• Hotspots in emails
• How to use the hotspots block in the visual editor
• Interactive carousels
• Interactive template elements

Email code  

• Basic HTML for email templates
• Merge tags in Ometria
• Include 'add to calendar' link in an email
• Custom fields as merge tags
• Merge tags for timestamps and calculations
• Using custom fields with decimals in merge tags

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Email pages  

• Email pages overview
• Input options for pages
• Unsubscribe pages
• Ometria's preference centre
• Collecting gender in preferences pages
• Snooze function

Email permissions  

• Double opt-in for email
• Using double opt-in with Ometria forms

Email bugs and errors  

• Horizontal white lines in Outlook emails
• Error rendering email template. Please check for Jinja errors
• Permission error 1100

Email creation for developers  

• Template logic
• Blocks and editable regions
• Editable regions in template blocks
• HTML content in editable regions
• Editable product recommendations
• Link tags

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