Anonymising contacts

Administrator users and users with the correct permissions can anonymise contacts in Ometria, i.e. remove all personally identifiable information (PII) from Ometria. 

This doesn’t affect other statistics, e.g. number of orders, number of visits - it only makes the contact anonymous. This is to avoid data degradation, so you can still use the anonymised data for meaningful customer analysis.

When you anonymise a contact, they will no longer be tracked in Ometria, and they can't receive emails from you. 

If they place an order you'll receive only the order data in Ometria, and not the contact's personal information. 

However, if the contact signs up again and Ometria receives:

• @force_optin=TRUE

and either

• "marketing_optin"= "EXPLICITLY_OPTEDIN" or
• "marketing_optin"= true

Then Ometria de-anonymises them, as the contact has given their consent.

See also: Ometria's subscription hierarchy

Anonymise via API

See our API documentation:

• GDPR data anonymisation
• API reference: Get details of specific GDPR related data anonymisation request

Anonymise individual contact

To anonymise an individual contact, navigate to their profile:

Select Anonymise contact from the Edit drop-down:

A pop-up displays, explaining that once you anonymise the contact it cannot be undone:

Enter a comment to explain the anonymisation if you like, and select Anonymise to continue.

Once the anonymisation has processed, none of the contact’s personal information displays in Ometria:

If you click through to the contact’s profile, you can see that they have been anonymised in the Ometria platform, but their revenue and attribution information remains intact for reporting purposes:

Segment on anonymised contacts

To find all of your anonymised contacts in Ometria, open the customer filter and filter on:

• Customer email address - which contains - anonymous.ometria