How to integrate your mobile app with Ometria

Integrating Ometria with your mobile app allows you to send mobile push notifications as part of an automation campaign.

You can also filter orders placed via your mobile app and use this information to trigger campaigns.

Here are the key steps to a successful integration, with work required from your marketing team as well as your development team:

1. Create an event tracking plan

Marketers should create an event tracking plan which defines the events you want to track, based on the marketing journeys you’d like to create.

2. Set up Firebase credentials

Developers need to Set up your mobile app with Firebase credentials.

3. Integrate Ometria's app SDKs

Developers can integrate Ometria’s app SDKs with your app, using your staging/testing environment for initial testing and quality assurance (QA):

• • Android SDK
  • iOS SDK
  • React Native SDK

4. Check mobile app setup

Once the SDKs are integrated, your developers can check your mobile app setup.

5. Test your push notifications

Finally, both the marketers and developers can test sending push notifications from Ometria.

6. Set up deep linking

This is an optional step if you want to direct recipients to your mobile app instead of your website when they tap on a push notification.

See: Linking push notifications to app screens.

7. Run Ometria push campaigns in parallel with your old provider

If you're switching from another push notifications provider to Ometria, we recommend running both campaigns at the same time for a while.

This is because via Ometria you'll only be able to message contacts who have opened your app since switching to Ometria.

We recommend doing this for as long as necessary to have the reach you need in Ometria. It's a good idea to run campaigns in your old provider aimed at prompting contacts to open the app. 

If you have any questions, please get in touch with your Customer Success Representative.