Campaign performance: All campaigns (BETA)

The All campaigns screen gives you a single view of how your marketing campaigns are performing across all channels and campaign types.

Go to: Campaigns > Campaign performance > select the All campaigns tab.

When to use this screen

Use the All campaigns screen to:

• Review overall marketing performance. See your key metrics (sends, revenue, click-through rate) across all campaign types and channels in one place, instead of switching between the Automation and Broadcast tabs.
• Compare performance across periods. Check how this month, quarter, or year compares to the same period last year or any custom date range.
• Identify your top-performing campaigns. Find which campaigns are driving the most revenue, clicks, or conversions, regardless of whether they are automation or broadcast.
• Understand your channel mix. Filter the performance overview by Email, SMS, or Push to see how each channel contributes to your results.
• Evaluate automation vs broadcast strategy. Compare revenue, click-through rate, and conversion rate between your automation and broadcast campaigns to decide where to invest effort.

Set a date range

You can set a date range for this report at the top of the screen.

Select any of the pre-configured date ranges from the date picker drop-down, or choose Custom Range to set your own range.

The second date range is for comparison. Percentage changes in the Performance overview are calculated by comparing these two periods.

Performance overview

The Performance overview shows your pinned KPIs at a glance, with the current value, percentage change vs the prior period, and a trend sparkline for each metric.

Filter by channel

Use the channel tabs to filter the Performance overview:

• Shared metrics: metrics that apply across all channels (e.g. Total revenue, Total unsubscribes).
• Email: email-specific metrics only.
• SMS: SMS-specific metrics only.
• Push: push notification metrics only.
• All: all available metrics regardless of channel.

Select metrics

Select metrics to choose which KPIs appear in the Performance overview. The badge on the button shows how many metrics are currently pinned.

Download data

Select the download icon to export the Performance overview data.

Automation vs Broadcast

This section compares your automation and broadcast campaigns side by side for the selected date range.

It shows:

• Campaign counts: the number of live automation campaigns and broadcast campaigns.
• Revenue: total revenue attributed to each campaign type, with a comparison to the prior period.
• Click-through rate: CTR for each campaign type, with prior period comparison.
• Conversion rate: conversion rate for each campaign type, with prior period comparison.

Use this section to understand which campaign type is delivering better results and where to focus your efforts.

Select the download icon to export this data.

Top performing campaigns

The bottom of the screen lists your top-performing campaigns for the selected date range, ranked by the metric you choose.

Sort campaigns

Use the Sort by dropdown to rank campaigns by:

• Revenue: campaigns that generated the most revenue.
• CTR: campaigns with the highest click-through rate.
• Conversion rate: campaigns with the best conversion rate.

Filter by channel

Use the All channels dropdown to filter the list to a specific channel (Email, SMS, or Push).

Campaign details

Each campaign in the list shows:

• Rank: position in the list based on the selected sort metric.
• Campaign name: the name of the campaign.
• Type badge: whether the campaign is an Automation or Broadcast campaign.
• Channel icon: the channel used (email, SMS, or push).
• Revenue: total revenue attributed to the campaign.
• CTR: click-through rate.
• Conversion rate: the conversion rate for the campaign.

Select the external link icon next to a campaign to open its individual campaign performance screen.

Select the download icon to export the top-performing campaigns' data.

Related articles

• Campaign performance: Automation campaigns
• Campaign performance: Broadcast campaigns
• Automation campaigns performance metrics