How does Ometria use cookies?

Cookies remember information like items added in the shopping basket, browsing activity, etc.

The cookies Ometria drops are non-essential and so require consent before being dropped.

Ometria only drops first-party cookies on your site.

What do Ometria’s cookies do during a website visit?

The cookie Ometria drops is used to store the session information about the user - these include multiple unique identifiers:

• the user’s unique identifier (either their email, phone number or the campaign ID)
• information about the dimensions of their device, the encoding and the current URL.

Ometria’s cookie

Ometria JavaScript tracking library uses first-party cookies (set to the domain of your store site).

Data stored inside this cookie includes:

• Number of pages viewed
• Time on site
• Time of last interaction
• Unique visitor ID
• Contents of the shopping basket (ID, products, quantity and value)

This cookie is called "ometria" and data stored in the cookie is appended to the interaction tracking data described above. 

This data is used to build a unified customer profile, enabling you to deliver highly personalised marketing messages and tailor your customer journeys using Ometria.

Cookie security

The data stored within the Ometria cookies is encoded with a customised base64 algorithm.

These values can be read by any JavaScript running within the context of your website, meaning there is a chance that a visitor to your website might inspect their own data.

 However, unless the visitor also understands how to decode our custom base64 algorithm, the information won’t make much sense.

Does Ometria share cookies?

No.

We don’t directly share the information we store in cookies on your site with anyone else; all of the information from cookies goes directly to our tracking endpoint.