Data dictionary: Website interaction events – Ometria Help Centre

The following data can be exported from Ometria into an AWS S3 bucket.

If you'd like to set up a data export please get in touch with your Customer Success Representative.

These are the events Ometria receives from the JavaScript tracker on your website, relating to visitor behaviour such as clicks, identification, abandoned baskets etc.

Note: Empty fields are passed as null - this means Ometria has no data for that field.

Add to basket

The visitor has updated their basket by clicking ‘Add to basket’ (or similar).

Field	Type	Description
cookie_id	String	A random string generated when a cookie is created in JavaScript for this event. `"cookie_id": "QMKijeQA0S39iwV2"`
session_id	String	A random string generated when a visit starts and stored in the cookie. `"session_id": "1a780334my3xelP8cB82"`
total_visits	Integer	The number of visit sessions stored in the cookie. `"total_visits": 4`
ecamp	String	The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null. `"ecamp": "null"`
url	String	The URL of the page the visitor viewed. `"url": "http://www.ometria.com/URL"`
site	String	The ID of the store/site where the event occurred. `"site": "default-store"`
pages_viewed	Integer	The number of page views in this visit session, stored in the cookie. `"pages_viewed": 3`
event_type	String	The type of event being tracked, e.g. add to basket, checkout, identify, etc. `"event_type": "addtobasket"`
dt_occurred	String	The timestamp for the event. `"dt_occurred": "2016-10-25T21:22:41"`
ip	String	From August 2024 this field will always be null for data protection compliance. `"ip": "null"`
ips	String	From August 2024 this field will always be null for data protection compliance. `"ips": "null"`
geo_country_id	String	The visitor's country location based on their IP address. `"geo_country_id": "GB"`
geo_lat	Float	The visitor's location (latitude) based on their IP address. `"geo_lat": 51.5`
geo_long	Float	The visitor's location (longitude) based on their IP address. `"geo_long": -0.13`
device_sig	String	The visitor's device signature. This should be consistent across the same device even if the cookie changes. `"device_sig": "a1921d2f3cbfdfd7797b5e4d2df7e342"`
data_referring_url	String	Only used for page view events. `"data_referring_url": ""`
data_page_type	String	Only used for page view events. `"data_page_type": ""`
data_product_id	String	The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`. `"data_product_id": “35128”`
data_order_id	String	The ID of the order. This will be empty except for in transaction events. `"data_order_id": ""`
source_medium	String	The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc. `"source_medium": "cpc"`
source_domain	String	The domain name of the source medium, e.g. yoursite.com, bing.com `"source_domain": "google.co.uk"`
source_name	String	The name of the source, e.g. google. If this field is empty, source_domain may be more useful. `"source_name": "google"`
source_terms	String	Any other source terms. `"source_terms": "not_supplied"`
dev_user_agent	String	The visitor’s device's HTTP header. `"dev_user_agent": "Mozilla/5.0 (iPad; CPU OS 9_3_5 like Mac OS X) AppleWebKit/601.1.46 (KHTML like Gecko) Version/9.0 Mobile/13G36 Safari/601.1"`
dev_user_agent_type	String	The visitor’s device type, e.g. computer, tablet, mobile phone, etc. `"dev_user_agent_type": "tablet"`
dev_user_agent_platform	String	The visitor’s device platform, e.g. Mobile, Console, etc. `"dev_user_agent_platform": "ipad"`
dev_user_agent_name	String	The visitor’s device's browser name, e.g., firefox, chrome, etc. `"dev_user_agent_name": "ipad"`
dev_user_agent_name_version	String	The visitor’s device browser name and version. `"dev_user_agent_name_version": "ipad/9"`
dev_is_bot	Boolean	Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria. `"dev_is_bot": false`
dev_is_touch	Boolean	Whether or not the visitor's device has a touch screen. `"dev_is_touch": true`
dev_screen_size	String	The screen size of the visitor's device. `"dev_screen_size": "768x1024"`
server_ip	String	The IP of the server. This is a legacy field which is no longer tracked in Ometria. `"server_ip": "js-v2"`
uiid	String	The visitor's email or profile hash - this is stripped away from Ometria's database for privacy reasons. The `hashed_uiid` field is more secure and is not stripped. `"uiid": null`
geo_region	String	The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`. `"geo_region": null`
tz	String	The visitor's timezone location based on their IP address. `"tz": “Europe/London”`
hashed_uiid	String	The visitor's email or profile hash. `"hashed_uiid": “cdddfec292bd4dd65d9e3c346346d87a”`
pageview_id	String	A random string generated for each page view in JavaScript. `"pageview_id": "DpxqCNJlhPUFZ8zi"`

Checkout

The visitor has navigated to the checkout page.

Field	Type	Description
cookie_id	String	A random string generated when a cookie is created in JavaScript for this event. `"cookie_id": "QMKijeQA0S39iwV2"`
session_id	String	A random string generated when a visit starts and stored in the cookie. `"session_id": "1a780334my3xelP8cB82"`
total_visits	Integer	The number of visit sessions stored in the cookie. `"total_visits": 2`
ecamp	String	The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null. `"ecamp": “om_4c2ef3da-85e_19942_62789”`
url	String	The URL of the page the visitor viewed. `"url": "http://www.ometria.com/URL"`
site	String	The ID of the store/site where the event occurred. `"site": “default”`
pages_viewed	Integer	The number of page views in this visit session, stored in the cookie. `"pages_viewed": 6`
event_type	String	The type of event being tracked, e.g. add to basket, checkout, identify, etc. `"event_type": "checkout"`
dt_occurred	String	The timestamp for the event. `"dt_occurred": "2016-10-25T21:23:38"`
ip	String	From August 2024 this field will always be null for data protection compliance. `"ip": "null"`
ips	String	From August 2024 this field will always be null for data protection compliance. `"ips": "null"`
geo_country_id	String	The visitor's country location based on their IP address. `"geo_country_id": "GB"`
geo_lat	Float	The visitor's location (latitude) based on their IP address. `"geo_lat": 51.5`
geo_long	Float	The visitor's location (longitude) based on their IP address. `"geo_long": -0.13`
device_sig	String	The visitor's device signature. This should be consistent across the same device even if the cookie changes. `"device_sig": "a1921d2f3cbfdfd7797b5e4d2df7e342"`
data_referring_url	String	Only used for page view events. `"data_referring_url": ""`
data_page_type	String	Only used for page view events. `"data_page_type": ""`
data_product_id	String	The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`. `"data_product_id": ""`
data_order_id	String	The ID of the order. This will be empty except for in transaction events. `"data_order_id": ""`
source_medium	String	The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc. `"source_medium": "email"`
source_domain	String	The domain name of the source medium, e.g. yoursite.com, bing.com `"source_domain": ""`
source_name	String	The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful. `"source_name": "ometria"`
source_terms	String	Any other source terms. `"source_terms": ""`
dev_user_agent	String	The visitor’s device's HTTP header. `"dev_user_agent": "Mozilla/5.0 (iPad; CPU OS 9_3_5 like Mac OS X) AppleWebKit/601.1.46 (KHTML like Gecko) Version/9.0 Mobile/13G36 Safari/601.1"`
dev_user_agent_type	String	The visitor’s device type, e.g. computer, tablet, mobile phone, etc. `"dev_user_agent_type": "tablet"`
dev_user_agent_platform	String	The visitor’s device platform, e.g. Mobile, Console, etc. `"dev_user_agent_platform": "ipad"`
dev_user_agent_name	String	The visitor’s device's browser name, e.g., firefox, chrome, etc. `"dev_user_agent_name": "ipad"`
dev_user_agent_name_version	String	The visitor’s device browser name and version. `"dev_user_agent_name_version": "ipad/9"`
dev_is_bot	Boolean	Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria. `"dev_is_bot": false`
dev_is_touch	Boolean	Whether or not the visitor's device has a touch screen. `"dev_is_touch": true`
dev_screen_size	String	The screen size of the visitor's device. `"dev_screen_size": "768x1024"`
server_ip	String	The IP of the server. This is a legacy field which is no longer tracked in Ometria. `"server_ip": "ip-10-0-3-102"`
uiid	String	The visitor's email or profile hash - this is stripped away from Ometria's database for privacy reasons. The `hashed_uiid` field is more secure and is not stripped. `"uiid": null`
geo_region	String	The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`. `"geo_region": null`
tz	String	The visitor's timezone location based on their IP address. `"tz": “Europe/London”`
hashed_uiid	String	The visitor's email or profile hash. `"hashed_uiid": “289dc699986fdedc14c632d2d8dc9842”`
pageview_id	String	A random string generated for each page view in JavaScript. `"pageview_id": "69u6eo71vNvvFs22"`

Identify

The visitor has been identified on your website.

Field	Type	Description
cookie_id	String	A random string generated when a cookie is created in JavaScript for this event. `"cookie_id": "QMKijeQA0S39iwV2"`
session_id	String	A random string generated when a visit starts and stored in the cookie. `"session_id": "1a780334my3xelP8cB82"`
total_visits	Integer	The number of visit sessions stored in the cookie. `"total_visits": 2`
ecamp	String	The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null. `"ecamp": "omme_8feee2e3-e08_19737_62003"`
url	String	The URL of the page the visitor viewed. `"url": "http://www.ometria.com/URL"`
site	String	The ID of the store/site where the event occurred. `"site": "uk"`
pages_viewed	Integer	The number of page views in this visit session, stored in the cookie. `"pages_viewed": 6`
event_type	String	The type of event being tracked, e.g. add to basket, checkout, identify, etc. `"event_type": "identify"`
dt_occurred	String	The timestamp for the event. `"dt_occurred": "2016-10-25T21:23:38"`
ip	String	From August 2024 this field will always be null for data protection compliance. `"ip": "null"`
ips	String	From August 2024 this field will always be null for data protection compliance. `"ips": "null"`
geo_country_id	String	The visitor's country location based on their IP address. `"geo_country_id": "GB"`
geo_lat	Float	The visitor's location (latitude) based on their IP address. `"geo_lat": 51.5`
geo_long	Float	The visitor's location (longitude) based on their IP address. `"geo_long": -0.13`
device_sig	String	The visitor's device signature. This should be consistent across the same device even if the cookie changes. `"device_sig": "a1921d2f3cbfdfd7797b5e4d2df7e342"`
data_referring_url	String	Only used for page view events. `"data_referring_url": ""`
data_page_type	String	Only used for page view events. `"data_page_type": ""`
data_product_id	String	The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`. `"data_product_id": ""`
data_order_id	String	The ID of the order. This will be empty except for in transaction events. `"data_order_id": ""`
source_medium	String	The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc. `"source_medium": "email"`
source_domain	String	The domain name of the source medium, e.g. yoursite.com, bing.com `"source_domain": ""`
source_name	String	The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful. `"source_name": "ometria"`
source_terms	String	Any other source terms. `"source_terms": ""`
dev_user_agent	String	The visitor’s device's HTTP header. `"dev_user_agent": "Mozilla/5.0 (iPad; CPU OS 9_3_5 like Mac OS X) AppleWebKit/601.1.46 (KHTML like Gecko) Version/9.0 Mobile/13G36 Safari/601.1"`
dev_user_agent_type	String	The visitor’s device type, e.g. computer, tablet, mobile phone, etc. `"dev_user_agent_type": "tablet"`
dev_user_agent_platform	String	The visitor’s device platform, e.g. Mobile, Console, etc. `"dev_user_agent_platform": "ipad"`
dev_user_agent_name	String	The visitor’s device's browser name, e.g., firefox, chrome, etc. `"dev_user_agent_name": "ipad"`
dev_user_agent_name_version	String	The visitor’s device browser name and version. `"dev_user_agent_name_version": "ipad/9"`
dev_is_bot	Boolean	Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria. `"dev_is_bot": false`
dev_is_touch	Boolean	Whether or not the visitor's device has a touch screen. `"dev_is_touch": true`
dev_screen_size	String	The screen size of the visitor's device. `"dev_screen_size": "768x1024`"
server_ip	String	The IP of the server. This is a legacy field which is no longer tracked in Ometria. `"server_ip": "ip-10-0-3-102"`
uiid	String	The visitor's email or profile hash - this is stripped away from Ometria's database for privacy reasons. The `hashed_uiid` field is more secure and is not stripped. `"uiid": null`
geo_region	String	The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`. `"geo_region": null`
tz	String	The visitor's timezone location based on their IP address. `"tz": “Europe/London”`
hashed_uiid	String	The visitor's email or profile hash. `"hashed_uiid": “af854719db5b333387ce78e3c3dcbdcd”`
pageview_id	String	A random string generated for each page view in JavaScript. `"pageview_id": "69u6eo71vNvvFs22"`

Page view

The visitor has viewed a page on your site.

This includes search results, listings of products in a group, category, collection or any other page that presents a list of products.

Field	Type	Description
cookie_id	String	A random string generated when a cookie is created in JavaScript for this event. `"cookie_id": "PRItNEYt2CwDA5eI"`
session_id	String	A random string generated when a visit starts and stored in the cookie. `"session_id": "1a7803349OhIvCDZtivI"`
total_visits	Integer	The number of visit sessions stored in the cookie. `"total_visits": 1`
ecamp	String	The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null. `"ecamp": ""`
url	String	The URL of the page the visitor viewed. `"url": ""`
site	String	The ID of the store/site where the event occurred. `"site": "US"`
pages_viewed	Integer	The number of page views in this visit session, stored in the cookie. `"pages_viewed": 3`
event_type	String	The type of event being tracked, e.g. add to basket, checkout, identify, etc. `"event_type": "pageview"`
dt_occurred	String	The timestamp for the event. `"dt_occurred": "2018-10-25T12:29:56"`
ip	String	From August 2024 this field will always be null for data protection compliance. `"ip": "null"`
ips	String	From August 2024 this field will always be null for data protection compliance. `"ips": "null"`
geo_country_id	String	The visitor's country location based on their IP address. `"geo_country_id": "GB"`
geo_lat	Float	The visitor's location (latitude) based on their IP address. `"geo_lat": 51.5`
geo_long	Float	The visitor's location (longitude) based on their IP address. `"geo_long": -0.13`
device_sig	String	The visitor's device signature. This should be consistent across the same device even if the cookie changes. `"device_sig": "b123458683921"`
data_referring_url	String	The last URL the visitor used to click through to the current page on your site. `"data_referring_url": "http://m.facebook.com"`
data_page_type	String	The type of page being viewed, e.g. listing, checkout, etc. `"data_page_type": "listing"`
data_product_id	String	The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`. `"data_product_id": "1854055317549"`
data_order_id	String	The ID of the order. This will be empty except for in transaction events. `"data_order_id": ""`
source_medium	String	The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc. `"source_medium": "social"`
source_domain	String	The domain name of the source medium, e.g. yoursite.com, bing.com `"source_domain": "m.facebook.com"`
source_name	String	The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful. `"source_name": "Facebook"`
source_terms	String	Any other source terms. `"source_terms": ""`
dev_user_agent	String	The visitor’s device's HTTP header. `"dev_user_agent": "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML like Gecko) Chrome/53.0.2785.143 Safari/537.36"`
dev_user_agent_type	String	The visitor’s device type, e.g. computer, tablet, mobile phone, etc. `"dev_user_agent_type": "computer"`
dev_user_agent_platform	String	The visitor’s device platform, e.g. Mobile, Console, etc. `"dev_user_agent_platform": "windows"`
dev_user_agent_name	String	The visitor’s device's browser name, e.g., firefox, chrome, etc. `"dev_user_agent_name": "chrome"`
dev_user_agent_name_version	String	The visitor’s device browser name and version. `"dev_user_agent_name_version": "chrome/53"`
dev_is_bot	Boolean	Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria. `"dev_is_bot": false`
dev_is_touch	Boolean	Whether or not the visitor's device has a touch screen. `"dev_is_touch": false`
dev_screen_size	String	The screen size of the visitor's device. `"dev_screen_size": "1920x1080"`
server_ip	String	The IP of the server. This is a legacy field which is no longer tracked in Ometria. `"server_ip": "ip-10-0-2-122"`
uiid	String	The visitor's email or profile hash - this is stripped away from Ometria's database for privacy reasons. The `hashed_uiid` field is more secure and is not stripped. `"uiid": null`
geo_region	String	The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`. `"geo_region": null`
tz	String	The visitor's timezone location based on their IP address. `"tz": null`
hashed_uiid	String	The visitor's email or profile hash. `"hashed_uiid": null`
pageview_id	String	A random string generated for each page view in JavaScript. `"pageview_id": "6a18AElfkXPCzi6I"`

Set basket

The visitor has updated their basket.

Field	Type	Description
cookie_id	String	A random string generated when a cookie is created in JavaScript for this event. `"cookie_id": "QMKijeQA0S39iwV2"`
session_id	String	A random string generated when a visit starts and stored in the cookie. `"session_id": "1a780334my3xelP8cB82"`
total_visits	Integer	The number of visit sessions stored in the cookie. `"total_visits": 2`
ecamp	String	The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null. `"ecamp": "omme_8feee2e3-e08_19737_62003"`
url	String	The URL of the page the visitor viewed. `"url": "http://www.ometria.com/URL"`
site	String	The ID of the store/site where the event occurred. `"site": "uk"`
pages_viewed	Integer	The number of page views in this visit session, stored in the cookie. `"pages_viewed": 6`
event_type	String	The type of event being tracked, e.g. add to basket, checkout, identify, etc. `"event_type": "setbasket"`
dt_occurred	String	The timestamp for the event. `"dt_occurred": "2016-10-25T21:23:38"`
ip	String	From August 2024 this field will always be null for data protection compliance. `"ip": "null"`
ips	String	From August 2024 this field will always be null for data protection compliance. `"ips": "null"`
geo_country_id	String	The visitor's country location based on their IP address. `"geo_country_id": "GB"`
geo_lat	Float	The visitor's location (latitude) based on their IP address. `"geo_lat": 51.5`
`geo_long`	Float	The visitor's location (longitude) based on their IP address. `"geo_long": -0.13`
device_sig	String	The visitor's device signature. This should be consistent across the same device even if the cookie changes. `"device_sig": "a1921d2f3cbfdfd7797b5e4d2df7e342"`
data_referring_url	String	Only used for page view events. `"data_referring_url": ""`
data_page_type	String	Only used for page view events. `"data_page_type": ""`
data_product_id	String	The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`. `"data_product_id": ""`
data_order_id	String	The ID of the order. This will be empty except for in transaction events. `"data_order_id": ""`
source_medium	String	The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc. `"source_medium": "email"`
source_domain	String	The domain name of the source medium, e.g. yoursite.com, bing.com `"source_domain": ""`
source_name	String	The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful. `"source_name": "ometria"`
source_terms	String	Any other source terms. `"source_terms": ""`
dev_user_agent	String	The visitor’s device's HTTP header. `"dev_user_agent": "Mozilla/5.0 (iPad; CPU OS 9_3_5 like Mac OS X) AppleWebKit/601.1.46 (KHTML like Gecko) Version/9.0 Mobile/13G36 Safari/601.1"`
dev_user_agent_type	String	The visitor’s device type, e.g. computer, tablet, mobile phone, etc. `"dev_user_agent_type": "tablet"`
dev_user_agent_platform	String	The visitor’s device platform, e.g. Mobile, Console, etc. `"dev_user_agent_platform": "ipad"`
dev_user_agent_name	String	The visitor’s device's browser name, e.g., firefox, chrome, etc. `"dev_user_agent_name": "ipad"`
dev_user_agent_name_version	String	The visitor’s device browser name and version. `"dev_user_agent_name_version": "ipad/9"`
dev_is_bot	Boolean	Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria. `"dev_is_bot": false`
dev_is_touch	Boolean	Whether or not the visitor's device has a touch screen. `"dev_is_touch": true`
dev_screen_size	String	The screen size of the visitor's device. `"dev_screen_size": "768x1024"`
server_ip	String	The IP of the server. This is a legacy field which is no longer tracked in Ometria. `"server_ip": "ip-10-0-3-102"`
uiid	String	The visitor's email or profile hash - this is stripped away from Ometria's database for privacy reasons. The `hashed_uiid` field is more secure and is not stripped. `"uiid": null`
geo_region	String	The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`. `"geo_region": null`
tz	String	The visitor's timezone location based on their IP address. `"tz": “Europe/London”`
hashed_uiid	String	The visitor's email or profile hash. `"hashed_uiid": “af854719db5b333387ce78e3c3dcbdcd”`
pageview_id	String	A random string generated for each page view in JavaScript. `"pageview_id": "69u6eo71vNvvFs22"`

Transaction

The visitor has successfully placed an order.

Field	Type	Description
cookie_id	String	A random string generated when a cookie is created in JavaScript for this event. `"cookie_id": "tRQTj80HNDfd9S5i"`
session_id	String	A random string generated when a visit starts and stored in the cookie. `"session_id": "1a780334mAXDiutbuzZI"`
total_visits	Integer	The number of visit sessions stored in the cookie. `"total_visits": 4`
ecamp	String	The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null. `"ecamp":""`
url	String	The URL of the page the visitor viewed. `"url": ""`
site	String	The ID of the store/site where the event occurred. `"site": "gb"`
pages_viewed	Integer	The number of page views in this visit session, stored in the cookie. `"pages_viewed": 1`
event_type	String	The type of event being tracked, e.g. add to basket, checkout, identify, etc. `"event_type": "transaction"`
dt_occurred	String	The timestamp for the event. `"dt_occurred": "2020-01-01 00:00:02"`
ip	String	From August 2024 this field will always be null for data protection compliance. `"ip": "null"`
ips	String	From August 2024 this field will always be null for data protection compliance. `"ips": "null"`
geo_country_id	String	The visitor's country location based on their IP address. `"geo_country_id": "GB"`
geo_lat	Float	The visitor's location (latitude) based on their IP address. `"geo_lat": 52.9286`
geo_long	Float	The visitor's location (longitude) based on their IP address. `"geo_long": -1.1648`
device_sig	String	The visitor's device signature. This should be consistent across the same device even if the cookie changes. `"device_sig": "4a7aec95bf73cd272d3e58eaee68353i"`
data_referring_url	String	Only used for page view events. `"data_referring_url": ""`
data_page_type	String	Only used for page view events. `"data_page_type": ""`
data_product_id	String	The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`. `"data_product_id": ""`
data_order_id	String	The ID of the order. This will be empty except for in transaction events. `"data_order_id": " 01-952980"`
source_medium	String	The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc. `"source_medium": "cpc"`
source_domain	String	The domain name of the source medium, e.g. yoursite.com, bing.com `"source_domain": "google.co.uk"`
source_name	String	The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful. `"source_name": "google"`
source_terms	String	Any other source terms. `"source_terms": ""`
dev_user_agent	String	The visitor’s device's HTTP header. `"dev_user_agent": "Mozilla/5.0 (X11; CrOS x86_64 8530.96.0) AppleWebKit/537.36 (KHTML like Gecko) Chrome/53.0.2785.154 Safari/537.36"`
dev_user_agent_type	String	The visitor’s device type, e.g. computer, tablet, mobile phone, etc. `"dev_user_agent_type": "computer"`
dev_user_agent_platform	String	The visitor’s device platform, e.g. Mobile, Console, etc. `"dev_user_agent_platform": "unknown"`
dev_user_agent_name	String	The visitor’s device's browser name, e.g., firefox, chrome, etc. `"dev_user_agent_name": "chrome"`
dev_user_agent_name_version	String	The visitor’s device browser name and version. `"dev_user_agent_name_version": "chrome/53"`
dev_is_bot	Boolean	Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria. `"dev_is_bot": false`
dev_is_touch	Boolean	Whether or not the visitor's device has a touch screen. `"dev_is_touch": false`
dev_screen_size	String	The screen size of the visitor's device. `"dev_screen_size": "1366x768"`
server_ip	String	The IP of the server. This is a legacy field which is no longer tracked in Ometria. `"server_ip": "js-v2"`
uiid	String	The visitor's email or profile hash - this is stripped away from Ometria's database for privacy reasons. The `hashed_uiid` field is more secure and is not stripped. `"uiid": null`
geo_region	String	The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`. `"geo_region": null`
tz	String	The visitor's timezone location based on their IP address. `"tz": Europe/London`
hashed_uiid	String	The visitor's email or profile hash. `"hashed_uiid": “6bd1aac37f789ce1c1d36a021421a54c”`
pageview_id	String	A random string generated for each page view in JavaScript. `"pageview_id": "e651cGewG4NSCbSI"`