The following data can be exported from Ometria into an AWS S3 bucket.
See also: Self-serve data export
These are the events Ometria receives from the JavaScript tracker on your website, relating to visitor behaviour such as clicks, identification, abandoned baskets etc.
null - this means Ometria has no data for that field.Add to basket
The visitor has updated their basket by clicking ‘Add to basket’ (or similar).
|
Field |
Type |
Description |
|
|
cookie_id |
String |
A random string generated when a cookie is created in JavaScript for this event.
|
|
|
session_id |
String |
A random string generated when a visit starts and stored in the cookie.
|
|
|
total_visits |
Integer |
The number of visit sessions stored in the cookie.
|
|
|
ecamp |
String |
The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null.
|
|
|
url |
String |
The URL of the page the visitor viewed.
|
|
|
site |
String |
The ID of the store/site where the event occurred.
|
|
|
pages_viewed |
Integer |
The number of page views in this visit session, stored in the cookie.
|
|
|
event_type |
String |
The type of event being tracked, e.g. add to basket, checkout, identify, etc.
|
|
|
dt_occurred |
String |
The timestamp for the event.
|
|
|
ip |
String |
The source IP address which the visitor came through, i.e. the remote IP.
|
|
|
ips |
String |
Other remote IPs, e.g. if the visitor used a proxy.
|
|
|
geo_country_id |
String |
The visitor's country location based on their IP address.
|
|
|
geo_lat |
Float |
The visitor's location (latitude) based on their IP address.
|
|
|
geo_long |
Float |
The visitor's location (longitude) based on their IP address.
|
|
|
device_sig |
String |
The visitor's device signature. This should be consistent across the same device even if the cookie changes.
|
|
|
data_referring_url |
String |
Only used for page view events.
|
|
|
data_page_type |
String |
Only used for page view events.
|
|
|
data_product_id |
String |
The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`.
|
|
|
data_order_id |
String |
The ID of the order. This will be empty except for in transaction events.
|
|
|
source_medium |
String |
The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc.
|
|
|
source_domain |
String |
The domain name of the source medium, e.g. yoursite.com, bing.com
|
|
|
source_name |
String |
The name of the source, e.g. google. If this field is empty, source_domain may be more useful.
|
|
|
source_terms |
String |
Any other source terms.
|
|
|
dev_user_agent |
String |
The visitor’s device's HTTP header.
|
|
|
dev_user_agent_type |
String |
The visitor’s device type, e.g. computer, tablet, mobile phone, etc.
|
|
|
dev_user_agent_platform |
String |
The visitor’s device platform, e.g. Mobile, Console, etc.
|
|
|
dev_user_agent_name |
String |
The visitor’s device's browser name, e.g., firefox, chrome, etc.
|
|
|
dev_user_agent_name_version |
String |
The visitor’s device browser name and version.
|
|
|
dev_is_bot |
Boolean |
Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria.
|
|
|
dev_is_touch |
Boolean |
Whether or not the visitor's device has a touch screen.
|
|
|
dev_screen_size |
String |
The screen size of the visitor's device.
|
|
|
server_ip |
String |
The IP of the server. This is a legacy field which is no longer tracked in Ometria.
|
|
|
uiid |
String |
The visitor's email or profile hash - this is stripped away from Ometria's database after a time period for privacy reasons. The `hashed_uiid` field is more secure and is not stripped.
|
|
|
geo_region |
String |
The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`.
|
|
|
tz |
String |
The visitor's timezone location based on their IP address.
|
|
|
hashed_uiid |
String |
The visitor's email or profile hash.
|
|
|
pageview_id |
String |
A random string generated for each page view in JavaScript.
|
|
Checkout
The visitor has navigated to the checkout page.
|
Field |
Type |
Description |
|
|
cookie_id |
String |
A random string generated when a cookie is created in JavaScript for this event.
|
|
|
session_id |
String |
A random string generated when a visit starts and stored in the cookie.
|
|
|
total_visits |
Integer |
The number of visit sessions stored in the cookie.
|
|
|
ecamp |
String |
The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null.
|
|
|
url |
String |
The URL of the page the visitor viewed.
|
|
|
site |
String |
The ID of the store/site where the event occurred.
|
|
|
pages_viewed |
Integer |
The number of page views in this visit session, stored in the cookie.
|
|
|
event_type |
String |
The type of event being tracked, e.g. add to basket, checkout, identify, etc.
|
|
|
dt_occurred |
String |
The timestamp for the event.
|
|
|
ip |
String |
The source IP address which the visitor came through, i.e. the remote IP.
|
|
|
ips |
String |
Other remote IPs, e.g. if the visitor used a proxy.
|
|
|
geo_country_id |
String |
The visitor's country location based on their IP address.
|
|
|
geo_lat |
Float |
The visitor's location (latitude) based on their IP address.
|
|
|
geo_long |
Float |
The visitor's location (longitude) based on their IP address.
|
|
|
device_sig |
String |
The visitor's device signature. This should be consistent across the same device even if the cookie changes.
|
|
|
data_referring_url |
String |
Only used for page view events.
|
|
|
data_page_type |
String |
Only used for page view events.
|
|
|
data_product_id |
String |
The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`.
|
|
|
data_order_id |
String |
The ID of the order. This will be empty except for in transaction events.
|
|
|
source_medium |
String |
The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc.
|
|
|
source_domain |
String |
The domain name of the source medium, e.g. yoursite.com, bing.com
|
|
|
source_name |
String |
The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful.
|
|
|
source_terms |
String |
Any other source terms.
|
|
|
dev_user_agent |
String |
The visitor’s device's HTTP header.
|
|
|
dev_user_agent_type |
String |
The visitor’s device type, e.g. computer, tablet, mobile phone, etc.
|
|
|
dev_user_agent_platform |
String |
The visitor’s device platform, e.g. Mobile, Console, etc.
|
|
|
dev_user_agent_name |
String |
The visitor’s device's browser name, e.g., firefox, chrome, etc.
|
|
|
dev_user_agent_name_version |
String |
The visitor’s device browser name and version.
|
|
|
dev_is_bot |
Boolean |
Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria.
|
|
|
dev_is_touch |
Boolean |
Whether or not the visitor's device has a touch screen.
|
|
|
dev_screen_size |
String |
The screen size of the visitor's device.
|
|
|
server_ip |
String |
The IP of the server. This is a legacy field which is no longer tracked in Ometria.
|
|
|
uiid |
String |
The visitor's email or profile hash - this is stripped away from Ometria's database after a time period for privacy reasons. The `hashed_uiid` field is more secure and is not stripped.
|
|
|
geo_region |
String |
The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`.
|
|
|
tz |
String |
The visitor's timezone location based on their IP address.
|
|
|
hashed_uiid |
String |
The visitor's email or profile hash.
|
|
|
pageview_id |
String |
A random string generated for each page view in JavaScript.
|
|
Identify
The visitor has been identified on your website.
|
Field |
Type |
Description |
|
|
cookie_id |
String |
A random string generated when a cookie is created in JavaScript for this event.
|
|
|
session_id |
String |
A random string generated when a visit starts and stored in the cookie.
|
|
|
total_visits |
Integer |
The number of visit sessions stored in the cookie.
|
|
|
ecamp |
String |
The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null.
|
|
|
url |
String |
The URL of the page the visitor viewed.
|
|
|
site |
String |
The ID of the store/site where the event occurred.
|
|
|
pages_viewed |
Integer |
The number of page views in this visit session, stored in the cookie.
|
|
|
event_type |
String |
The type of event being tracked, e.g. add to basket, checkout, identify, etc.
|
|
|
dt_occurred |
String |
The timestamp for the event.
|
|
|
ip |
String |
The source IP address which the visitor came through, i.e. the remote IP.
|
|
|
ips |
String |
Other remote IPs, e.g. if the visitor used a proxy.
|
|
|
geo_country_id |
String |
The visitor's country location based on their IP address.
|
|
|
geo_lat |
Float |
The visitor's location (latitude) based on their IP address.
|
|
|
geo_long |
Float |
The visitor's location (longitude) based on their IP address.
|
|
|
device_sig |
String |
The visitor's device signature. This should be consistent across the same device even if the cookie changes.
|
|
|
data_referring_url |
String |
Only used for page view events.
|
|
|
data_page_type |
String |
Only used for page view events.
|
|
|
data_product_id |
String |
The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`.
|
|
|
data_order_id |
String |
The ID of the order. This will be empty except for in transaction events.
|
|
|
source_medium |
String |
The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc.
|
|
|
source_domain |
String |
The domain name of the source medium, e.g. yoursite.com, bing.com
|
|
|
source_name |
String |
The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful.
|
|
|
source_terms |
String |
Any other source terms.
|
|
|
dev_user_agent |
String |
The visitor’s device's HTTP header.
|
|
|
dev_user_agent_type |
String |
The visitor’s device type, e.g. computer, tablet, mobile phone, etc.
|
|
|
dev_user_agent_platform |
String |
The visitor’s device platform, e.g. Mobile, Console, etc.
|
|
|
dev_user_agent_name |
String |
The visitor’s device's browser name, e.g., firefox, chrome, etc.
|
|
|
dev_user_agent_name_version |
String |
The visitor’s device browser name and version.
|
|
|
dev_is_bot |
Boolean |
Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria.
|
|
|
dev_is_touch |
Boolean |
Whether or not the visitor's device has a touch screen.
|
|
|
dev_screen_size |
String |
The screen size of the visitor's device.
|
|
|
server_ip |
String |
The IP of the server. This is a legacy field which is no longer tracked in Ometria.
|
|
|
uiid |
String |
The visitor's email or profile hash - this is stripped away from Ometria's database after a time period for privacy reasons. The `hashed_uiid` field is more secure and is not stripped.
|
|
|
geo_region |
String |
The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`.
|
|
|
tz |
String |
The visitor's timezone location based on their IP address.
|
|
|
hashed_uiid |
String |
The visitor's email or profile hash.
|
|
|
pageview_id |
String |
A random string generated for each page view in JavaScript.
|
|
Page view
The visitor has viewed a page on your site.
This includes search results, listings of products in a group, category, collection or any other page that presents a list of products.
|
Field |
Type |
Description |
|
|
cookie_id |
String |
A random string generated when a cookie is created in JavaScript for this event.
|
|
|
session_id |
String |
A random string generated when a visit starts and stored in the cookie.
|
|
|
total_visits |
Integer |
The number of visit sessions stored in the cookie.
|
|
|
ecamp |
String |
The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null.
|
|
|
url |
String |
The URL of the page the visitor viewed.
|
|
|
site |
String |
The ID of the store/site where the event occurred.
|
|
|
pages_viewed |
Integer |
The number of page views in this visit session, stored in the cookie.
|
|
|
event_type |
String |
The type of event being tracked, e.g. add to basket, checkout, identify, etc.
|
|
|
dt_occurred |
String |
The timestamp for the event.
|
|
|
ip |
String |
The source IP address which the visitor came through, i.e. the remote IP.
|
|
|
ips |
String |
Other remote IPs, e.g. if the visitor used a proxy.
|
|
|
geo_country_id |
String |
The visitor's country location based on their IP address.
|
|
|
geo_lat |
Float |
The visitor's location (latitude) based on their IP address.
|
|
|
geo_long |
Float |
The visitor's location (longitude) based on their IP address.
|
|
|
device_sig |
String |
The visitor's device signature. This should be consistent across the same device even if the cookie changes.
|
|
|
data_referring_url |
String |
The last URL the visitor used to click through to the current page on your site.
|
|
|
data_page_type |
String |
The type of page being viewed, e.g. listing, checkout, etc.
|
|
|
data_product_id |
String |
The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`.
|
|
|
data_order_id |
String |
The ID of the order. This will be empty except for in transaction events.
|
|
|
source_medium |
String |
The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc.
|
|
|
source_domain |
String |
The domain name of the source medium, e.g. yoursite.com, bing.com
|
|
|
source_name |
String |
The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful.
|
|
|
source_terms |
String |
Any other source terms.
|
|
|
dev_user_agent |
String |
The visitor’s device's HTTP header.
|
|
|
dev_user_agent_type |
String |
The visitor’s device type, e.g. computer, tablet, mobile phone, etc.
|
|
|
dev_user_agent_platform |
String |
The visitor’s device platform, e.g. Mobile, Console, etc.
|
|
|
dev_user_agent_name |
String |
The visitor’s device's browser name, e.g., firefox, chrome, etc.
|
|
|
dev_user_agent_name_version |
String |
The visitor’s device browser name and version.
|
|
|
dev_is_bot |
Boolean |
Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria.
|
|
|
dev_is_touch |
Boolean |
Whether or not the visitor's device has a touch screen.
|
|
|
dev_screen_size |
String |
The screen size of the visitor's device.
|
|
|
server_ip |
String |
The IP of the server. This is a legacy field which is no longer tracked in Ometria.
|
|
|
uiid |
String |
The visitor's email or profile hash - this is stripped away from Ometria's database after a time period for privacy reasons. The `hashed_uiid` field is more secure and is not stripped.
|
|
|
geo_region |
String |
The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`.
|
|
|
tz |
String |
The visitor's timezone location based on their IP address.
|
|
|
hashed_uiid |
String |
The visitor's email or profile hash.
|
|
|
pageview_id |
String |
A random string generated for each page view in JavaScript.
|
|
Set basket
The visitor has updated their basket.
|
Field |
Type |
Description |
|
|
cookie_id |
String |
A random string generated when a cookie is created in JavaScript for this event.
|
|
|
session_id |
String |
A random string generated when a visit starts and stored in the cookie.
|
|
|
total_visits |
Integer |
The number of visit sessions stored in the cookie.
|
|
|
ecamp |
String |
The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null.
|
|
|
url |
String |
The URL of the page the visitor viewed.
|
|
|
site |
String |
The ID of the store/site where the event occurred.
|
|
|
pages_viewed |
Integer |
The number of page views in this visit session, stored in the cookie.
|
|
|
event_type |
String |
The type of event being tracked, e.g. add to basket, checkout, identify, etc.
|
|
|
dt_occurred |
String |
The timestamp for the event.
|
|
|
ip |
String |
The source IP address which the visitor came through, i.e. the remote IP.
|
|
|
ips |
String |
Other remote IPs, e.g. if the visitor used a proxy.
|
|
|
geo_country_id |
String |
The visitor's country location based on their IP address.
|
|
|
geo_lat |
Float |
The visitor's location (latitude) based on their IP address.
|
|
|
|
Float |
The visitor's location (longitude) based on their IP address.
|
|
|
device_sig |
String |
The visitor's device signature. This should be consistent across the same device even if the cookie changes.
|
|
|
data_referring_url |
String |
Only used for page view events.
|
|
|
data_page_type |
String |
Only used for page view events.
|
|
|
data_product_id |
String |
The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`.
|
|
|
data_order_id |
String |
The ID of the order. This will be empty except for in transaction events.
|
|
|
source_medium |
String |
The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc.
|
|
|
source_domain |
String |
The domain name of the source medium, e.g. yoursite.com, bing.com
|
|
|
source_terms |
String |
The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful.
|
|
|
dev_user_agent |
String |
Any other source terms.
|
|
|
dev_user_agent_type |
String |
The visitor’s device's HTTP header.
|
|
|
dev_user_agent_platform |
String |
The visitor’s device type, e.g. computer, tablet, mobile phone, etc.
|
|
|
dev_user_agent_name |
String |
The visitor’s device platform, e.g. Mobile, Console, etc.
|
|
|
dev_user_agent_name_version |
String |
The visitor’s device's browser name, e.g., firefox, chrome, etc.
|
|
|
dev_is_bot |
String |
The visitor’s device browser name and version.
|
|
|
dev_is_touch |
Boolean |
Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria.
|
|
|
dev_screen_size |
Boolean |
Whether or not the visitor's device has a touch screen.
|
|
|
server_ip |
String |
The screen size of the visitor's device.
|
|
|
uiid |
String |
The IP of the server. This is a legacy field which is no longer tracked in Ometria.
|
|
|
geo_region |
String |
The visitor's email or profile hash - this is stripped away from Ometria's database after a time period for privacy reasons. The `hashed_uiid` field is more secure and is not stripped.
|
|
|
tz |
String |
The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`.
|
|
|
hashed_uiid |
String |
The visitor's timezone location based on their IP address.
|
|
|
pageview_id |
String |
The visitor's email or profile hash.
|
|
|
String |
A random string generated for each page view in JavaScript.
|
||
Transaction
The visitor has successfully placed an order.
|
Field |
Type |
Description |
|
|
cookie_id |
String |
A random string generated when a cookie is created in JavaScript for this event.
|
|
|
session_id |
String |
A random string generated when a visit starts and stored in the cookie.
|
|
|
total_visits |
Integer |
The number of visit sessions stored in the cookie.
|
|
|
ecamp |
String |
The source signature for the Ometria campaign signature in the om_campaign parameter. This is the only present if the visitor has come via an Ometria campaign. Otherwise it’s empty or null.
|
|
|
url |
String |
The URL of the page the visitor viewed.
|
|
|
site |
String |
The ID of the store/site where the event occurred.
|
|
|
pages_viewed |
Integer |
The number of page views in this visit session, stored in the cookie.
|
|
|
event_type |
String |
The type of event being tracked, e.g. add to basket, checkout, identify, etc.
|
|
|
dt_occurred |
String |
The timestamp for the event.
|
|
|
ip |
String |
The source IP address which the visitor came through, i.e. the remote IP.
|
|
|
ips |
String |
Other remote IPs, e.g. if the visitor used a proxy.
|
|
|
geo_country_id |
String |
The visitor's country location based on their IP address.
|
|
|
geo_lat |
Float |
The visitor's location (latitude) based on their IP address.
|
|
|
geo_long |
Float |
The visitor's location (longitude) based on their IP address.
|
|
|
device_sig |
String |
The visitor's device signature. This should be consistent across the same device even if the cookie changes.
|
|
|
data_referring_url |
String |
Only used for page view events.
|
|
|
data_page_type |
String |
Only used for page view events.
|
|
|
data_product_id |
String |
The ID of the product added to the visitor's basket. This will be null except for `addtobasket` and `pageviews`.
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data_order_id |
String |
The ID of the order. This will be empty except for in transaction events.
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source_medium |
String |
The medium the contact clicked through before arriving on your site, e.g. search, cpc, social etc.
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source_domain |
String |
The domain name of the source medium, e.g. yoursite.com, bing.com
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source_name |
String |
The name of the source, e.g. google. If this field is empty, `source_domain` may be more useful.
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source_terms |
String |
Any other source terms.
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dev_user_agent |
String |
The visitor’s device's HTTP header.
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dev_user_agent_type |
String |
The visitor’s device type, e.g. computer, tablet, mobile phone, etc.
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dev_user_agent_platform |
String |
The visitor’s device platform, e.g. Mobile, Console, etc.
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dev_user_agent_name |
String |
The visitor’s device's browser name, e.g., firefox, chrome, etc.
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dev_user_agent_name_version |
String |
The visitor’s device browser name and version.
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dev_is_bot |
Boolean |
Whether or not the device the visitor used is a bot. This is a legacy field which is no longer tracked in Ometria.
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dev_is_touch |
Boolean |
Whether or not the visitor's device has a touch screen.
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dev_screen_size |
String |
The screen size of the visitor's device.
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server_ip |
String |
The IP of the server. This is a legacy field which is no longer tracked in Ometria.
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uiid |
String |
The visitor's email or profile hash - this is stripped away from Ometria's database after a time period for privacy reasons. The `hashed_uiid` field is more secure and is not stripped.
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geo_region |
String |
The visitor's regional location based on their IP address. This is always null for all events as it is no longer provided in the IP module. For better location data, see `tz` or `geo_country`.
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tz |
String |
The visitor's timezone location based on their IP address.
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hashed_uiid |
String |
The visitor's email or profile hash.
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pageview_id |
String |
A random string generated for each page view in JavaScript.
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