You can pass your Shopify tags into Ometria for your contacts.
shopify_tags is the only custom field in Ometria which accepts an array (i.e. it accepts multiple items of data within a field).
- Shopify tags > which is known
Apply the filter and select the Contacts tab.
The different array items display separated by commas, e.g. summer,referral
Searching for a Shopify tag
Search for a specific tag by setting up a Customer filter for:
- Shopify tag > which is - [tag name]
The search is case sensitive, so make sure that you enter the tag exactly as it displays in Shopify.
The query will search for individual tags in an array, e.g. all contacts with the tag 'referral', including those with additional tags like 'summer'.
Shopify tags are the only fields which can be searched in this way, because the data is accepted as an array.