Contact country

In Ometria, the country assigned to a contact is determined by the following (in order of priority):

1. The country supplied by a data source: CSV upload, API call, an Ometria form or your ecommerce importer (e.g. Shopify or Magento). If more than one source supplies a country, Ometria uses the standard rules of priority to decide which one to keep.
2. The billing address used in the contact’s last valid order.
3. The country associated with the IP address (using IP geolocation) of the contact’s most recent website visit.

A country from a lower-priority source does not replace a country from a higher-priority source, even if it arrives later. For example, a country submitted through an Ometria form does not replace a country you supplied via API call or CSV upload.

If the country cannot be determined through any of these steps, the country field is left as ‘unknown’.

Ometria uses a different hierarchy for determining a contact's location to use in geo-targeting segments. 

Lists and dropdowns for the country field are updated on a daily basis.