During onboarding we'll ask you to set up a number of DNS records in order for your sending domain and tracking to work.

A DNS record is a database record used to map a URL to an IP address.

Required

DKIM

DKIM is an industry required authentication standard. This is set up via a TXT record for your sending domain.

Ometria provides the DKIM record to be created.

Once this has been published the record will be verified by Ometria - until this is complete you can't use the sending domain.

This CNAME enables your tracking to work. Ometria provides a unique tracking domain in the format: clickom.domain.com

This requires a CNAME record to be published which is provided by Ometria.

This CNAME enables Ometria to receive bounce and complaint information from mailbox providers for your campaigns.

Ometria provides a unique tracking domain in the format: emailom.domain.com

This requires a CNAME record to be published which is provided by Ometria. This record also provides SPF authentication for the domain.

An A record connects your domain to the IP address of your website.

We recommend that you create an A record for your exact sending domain which links to your website IP(s).

Many mailbox providers and filtering companies will check for A records on sending domains and may block mail where none are found.

A records are used for IPv4 addresses - if your hosting uses IPv6 addresses you will need an AAAA record.

Note: Check with your hosting provider for the IP details required for the A/AAAA record, as these are not hosted by Ometria.

It is industry best practice to have working postmaster@ and abuse@ addresses for both your sending domain and return path domain.

These should go to a monitored inbox so that you can respond to any incoming messages.