During onboarding we'll ask you to set up a number of DNS records in order for your sending domain and tracking to work.
A DNS record is a database record used to map a URL to an IP address.
DKIM is an industry required authentication standard. This is set up via a TXT record for your sending domain.
Ometria provides the DKIM record to be created.
Once this has been published the record will be verified by Ometria - until this is complete you can't use the sending domain.
CNAME for tracking domain
This requires a CNAME record to be published which is provided by Ometria.
CNAME for Return Path domain
Ometria provides a unique tracking domain in the format:
This requires a CNAME record to be published which is provided by Ometria. This record also provides SPF authentication for the domain.
An A record connects your domain to the IP address of your website.
We recommend that you create an A record for your exact sending domain which links to your website IP(s).
Many mailbox providers and filtering companies will check for A records on sending domains and may block mail where none are found.
A records are used for IPv4 addresses - if your hosting uses IPv6 addresses you will need an AAAA record.
It is industry best practice to have working postmaster@ and abuse@ addresses for both your sending domain and return path domain.
These should go to a monitored inbox so that you can respond to any incoming messages.