A bounce is either a returned email or a direct response when sending email which explains why the sender’s email could not be delivered to the recipient.
Bounce categories are not static and may change based on the bounce data sent back from Internet Service Providers (ISPs), Mailbox Providers (MBPs) and recipient servers which tells Ometria why an email bounced.
When Ometria receives a bounced email, the email goes through a bounce processing engine which consists of rules that determine what kind of bounce it is.
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