The Reason table in broadcast campaign performance shows the reasons your contacts gave for opt-ing out after receiving this campaign:
Field | Description |
Reason | The reason your contact selected. |
Sources from |
The source of the opt-out, e.g.
For opt-outs with the reason "Other", you can click View to see a list of those additional reasons. |
Opt-out ratio | The percentage of opt-outs who gave this reason. |
See also: Campaign performance: Subscribers report
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