Campaign performance: Subscribers report – Ometria Help Centre

From the Subscribers report you can:

Go to: Campaigns > Campaign performance > Subscribers report:

Your subscribers at a glance

These metrics show your subscriber data on any given day.

Choose a date from the View until dropdown and select the Stores you want to view data for:

You can also select the channels you want to review subscription for:

Note: You can only filter by channel if you're using Ometria SMS and/or push.

Available metrics:

Field	Description
Total customer base	The total number of contacts in your database, regardless of opt-in status.
Subscribers ratio	The percentage of your total customer base who are opted-in.
Total opt-ins	The total number of opted-in contacts.
Total opt-outs	The total number of opted-out contacts.
App installs	The number of customers who have installed your mobile app. This number is unique, so if the same contact has installed your app several times we only count them once.

See also:

This graph demonstrates how your opt-ins have evolved over time.

Select the Stores you want to include and then choose a date range and comparison range.

Your comparison dates show as dotted lines on the graph:

You can also choose to include or exclude different marketing channels, and view a daily, weekly or monthly report:

Note: You can only filter by channel if you're using Ometria SMS and/or push.

Hover over a point in the graph to see detailed information:

This graph demonstrates how your opt-outs have evolved over time.

Select the Stores you want to include and then choose a date range and comparison range.

Your comparison dates show as dotted lines on the graph:

You can also choose to include or exclude different marketing channels, and view a daily, weekly or monthly report:

Note: You can only filter by channel if you're using Ometria SMS and/or push.

Hover over a point in the graph to see detailed information:

See which of your campaigns are generating the most opt-outs for each of your channels.

You can filter by Campaign type and click straight through to each campaign:

Note: You can only filter by channel if you're using Ometria SMS and/or push.

At the bottom of the Subscribers report you can see a table of opt-out reasons:

This is based on data from your preference centre as well as in the Ometria app.

Field	Description
Reason	The reason your contact gave for opting out.
Sources from	The source of the opt-out, e.g. preferences_centre - your preference pages list_unsubscribe - via API spam_compaint app - the contact was unsubscribed via the Ometria app, e.g. by a user editing their status in the single customer view
Opt-out ratio	The percentage of opt-outs who gave this reason.
Action	For opt-outs with the reason "Other", you can click View to see a list of those additional reasons.