From the Subscribers report you can:
- View subscription data across all marketing channels
- See a snapshot of your subscriber base as it looks today
- See how opt-ins and opt-outs have evolved over time
- Understand which campaigns are driving the most opt-outs
- Find out why your contacts are opting out
See also: How does Ometria subscribe and unsubscribe contacts?
Go to: Campaigns > Campaign performance > Subscribers report:
Your subscribers at a glance
These metrics show your subscriber data on any given day.
Choose a date from the View until dropdown and select the Stores you want to view data for:
You can also select the channels you want to review subscription for:
Available metrics:
Field | Description |
Total customer base | The total number of contacts in your database, regardless of opt-in status. |
Subscribers ratio | The percentage of your total customer base who are opted-in. |
Total opt-ins | The total number of opted-in contacts. |
Total opt-outs | The total number of opted-out contacts. |
App installs |
The number of customers who have installed your mobile app. This number is unique, so if the same contact has installed your app several times we only count them once. |
See also:
- Segmenting contacts who unsubscribed in a certain date range
- Retrieve contacts that unsubscribed using their email client
Channel opt-in changes
This graph demonstrates how your opt-ins have evolved over time.
Select the Stores you want to include and then choose a date range and comparison range.
Your comparison dates show as dotted lines on the graph:
You can also choose to include or exclude different marketing channels, and view a daily, weekly or monthly report:
Hover over a point in the graph to see detailed information:
Channel opt-out changes
This graph demonstrates how your opt-outs have evolved over time.
Select the Stores you want to include and then choose a date range and comparison range.
Your comparison dates show as dotted lines on the graph:
You can also choose to include or exclude different marketing channels, and view a daily, weekly or monthly report:
Hover over a point in the graph to see detailed information:
Campaigns with the highest opt-out ratio
See which of your campaigns are generating the most opt-outs for each of your channels.
You can filter by Campaign type and click straight through to each campaign:
Opt-out reasons
At the bottom of the Subscribers report you can see a table of opt-out reasons:
This is based on data from your preference centre as well as in the Ometria app.
Field | Description |
Reason | The reason your contact gave for opting out. |
Sources from | The source of the opt-out, e.g.
|
Opt-out ratio | The percentage of opt-outs who gave this reason. |
Action | For opt-outs with the reason "Other", you can click View to see a list of those additional reasons. |
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