Here are the elements we recommend including in your email footer.
Unsubscribe link
Unsubscribe links are a legal requirement.
You must provide a way for your customers to opt-out of your marketing emails.
Company address
Include your company address or mailing address.
Preference centre link
This is not a legal requirement, but many businesses include this to get a better understanding of what a customer wants to receive in their mailbox.
Terms & conditions
These can be included in your footer, if there is information that needs to be stated.
View in browser link
This allows a user to click and open within a new tab on their browser.
You might also want to include this at the top of your email.
Privacy policy link
Include this if you'd like your customers to know what your privacy policy is.
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