Here are the elements we recommend including in your email footer.
Unsubscribe link
Unsubscribe links are a legal requirement.
You must provide a way for your customers to opt-out of your marketing emails.
Company address
Include your company address or mailing address.
Preference centre link
This is not a legal requirement, but many businesses include this to get a better understanding of what a customer wants to receive in their mailbox.
Terms & conditions
These can be included in your footer, if there is information that needs to be stated.
View in browser link
This allows a user to click and open within a new tab on their browser.
You might also want to include this at the top of your email.
Note: The view in browser link expires after 21 days.
Privacy policy link
Include this if you'd like your customers to know what your privacy policy is.
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