Preferences pages

The preferences page or 'preference centre' serves as a hub where your contacts can fine-tune their interactions with your brand.

Unlike the unsubscribe page, which offers an exit route, the preferences page aims to enhance engagement by allowing contacts to define their preferences and receive content that aligns with their interests.

See also: Email pages overview

Here are some of the items we recommend including in your unsubscribe page.

If you're interested in implementing any of these options and would like some more guidance, please get in touch with your Customer Success Representative. 

Phone number fields

Ometria uses a macro to validate the format in phone number fields. This limits the design (look and feel) for the field.

You can use a text input field limited to numbers, but this won't validate the phone number format.

Frequency preferences

You can't add individual frequency caps to segments or contacts in Ometria. 

If you want to collect frequency preferences (e.g. I want to receive two emails per week), you'll need to manage this manually.

Please contact your Customer Success Representative if you're not sure. 

Personal details 

Fields for users to enter their personal details, e.g. name, email address, date of birth, and any other relevant information for a more personalised experience.

Communication channel selection

Give your contacts a way to choose their preferred communication channels, such as email, or SMS.

Content categories

Include a list of content types (e.g. clothing, bags, shoes | necklaces, rings, bracelets, etc.) allowing your contacts to select the topics or products they are most interested in.

Languages

You can prompt your contacts to choose a preferred language for their messages. 

Regions using the same language must share one page, e.g. the US and the UK, both share English. Any differences in spelling etc. are handled using HTML logic.

Privacy controls and data management

Transparency regarding data usage and an option for users to manage their data-sharing preferences.