Frequency capping

Frequency capping in Ometria means setting a limit on the number of communications a contact receives per day and per week.

Your transactional sends are not affected by the frequency caps you set.

SMS frequency caps only apply Ometria SMS and Twilio users, and won't affect Attentive customers.

Generally, it’s uncommon to send ‘too many emails’, especially when using automation campaigns, but can sometimes happen if you are running a lot of campaigns at the same time.

How it works

When a campaign is about to start sending, Ometria automatically checks the total number of communications a contact has received within the specified time period.

Frequency capping allows you to set a limit on this number.

The frequency cap is checked at the point of send for each contact. If a contact reaches their frequency limit for the day/week, they will drop out of the campaign and will not receive the communication.

See also:

• Set frequency caps
• How is frequency calculated?
• Setting a different frequency cap per channel
• Setting the same frequency cap for all channels
• Setting a frequency cap for All channels and individual channels

Exclude automation campaigns

You can exclude individual automation campaigns from your frequency caps - e.g. so that no matter what, contacts always receive your welcome campaigns, birthday emails etc.

Click the drop-down and select the campaigns you want to exclude:

These campaigns won’t be affected by your frequency caps, and communications received by contacts in these campaign won't count towards their frequency cap.

Once you've added a campaign to the exclusion list please allow two hours for the change to be applied.

Ignore frequency capping for broadcast

To ignore the frequency cap for a specific broadcast campaign, go directly to the broadcast builder and check the Ignore frequency capping box:

If you check this box, Ometria will send this campaign to the contacts in your variants regardless of whether or not they have reached the frequency cap you set.

This campaign will still count towards your frequency cap number.

For example, if you have a cap of three emails per week, send three emails and check Ignore frequency capping on the fourth, your contacts who have reached their cap still receive the fourth email.

If you send another campaign without the Ignore frequency capping box checked, your contacts who have reached their cap won't receive this email.