Adding your Dynamic Yield custom attributes to Ometria

Dynamic Yield is an automated personalisation platform. 

In Dynamic Yield you can create Targeting Conditions based on custom attributes.

You can append these custom attributes to your Ometria email campaign links to further personalise your Dynamic Yield campaigns.

Add custom attributes in Ometria

In Ometria go to Settings > Channel settings:

 Under Email settings, go to Default tracking parameters and add the custom attributes you'd like to include as UTM parameters:

In this example, every link is automatically appended with the Dynamic Yield custom attributes "num_orders" and "current_offer".

Add these attributes to both the Automation and Broadcast tabs.

Remember to Save your changes.

Next steps

Get in touch with your Dynamic Yield representative for guidance on using these custom attributes to personalise your onsite experience.