Sending data to Inkpact via webhook

Inkpact allows brands to send personalised, handwritten notes to customers. 

You can send contact data (e.g. name, address) from Ometria to Inkpact via webhook. 

You'll need to create a webhook in Ometria for each of your Inkpact campaigns.

Creating the webhook connection

Before creating your webhook connection, you'll need the following:

• A public key from Inkpact
• A secret key from Inkpact

Follow these steps to create a webhook in Ometria.

Complete the following fields:

{
  "Authorization": "Basic pkey={PUBLIC_KEY}&&skey={SECRET_KEY}"
}

Payload structure

Once a campaign is live, the payload structure must remain consistent.

Any changes to field names, nesting, or data types must be reviewed carefully, as they could break downstream processing.

campaign_id must match the Inkpact campaign this webhook is configured for.

Mandatory fields

The following fields are mandatory for all payloads sent to Inkpact:

• first_name
• address_line_1
• postcode

Payloads missing any of these fields might fail processing or result in incomplete records.

They must not be empty.

Supported payload fields

{
  "campaign_id": "13254",
  "data": [
    {
      "title": "Mr.",
      "first_name": "Andrew",
      "last_name": "Martin",
      "position": "Founder",
      "company": "Inkpact",
      "address_line_1": "Tintangel House",
      "address_line_2": "92 Albert Embankment",
      "town": "London",
      "county": "Greater London",
      "postcode": "SE1 7TY",
      "attribute_a": "Ink10",
      "attribute_b": "",
      "note": "",
      "crm_ref": "#145561"
    }
  ]
}

Example template

{
  "campaign_id": "ID HERE",
  "data": [
    {
      "town": "{{profile.properties.city}}",
      "attribute_a": "{{ profile.date_of_first_order }}",
      "county": "{{profile.properties.county}}",
      "postcode": "{{profile.properties.postcode}}",
      "last_name": "{{ profile.lastname }}",
      "first_name": "{{ profile.firstname }}",
      "address_line_1": "{{profile.properties.address_1}}",
      "address_line_2":"{{profile.properties.address_2}}",
      "country":"{{profile.properties.country}}"
    }
  ]
}