Annex Cloud is an enterprise loyalty provider.
The Annex Cloud integration sends contact data and custom events to Ometria.
If you're interested in integrating with Annex Cloud, please contact your Customer Success Representative to discuss commercials and enablement.
Data sent to Ometria
The following custom fields are sent to Ometria from Annex Cloud by default.
These fields populate the contact data screen (single customer view) and you can use them to segment contacts in the customer filter.
See also: Viewing your custom fields
You can include other fields, depending on your setup with Annex Cloud.
Type | Field Name |
Date | annex_loyalty_anniversary_date |
Date | annex_last_activity_date |
Date | annex_opt_in_date |
Date | annex_points_expiration_date |
Date | annex_first_activity |
Date | annex_tier_expiration_date |
Date | annex_opt_out_date |
Integer | annex_used_points |
Integer | annex_points_req_for_next_tier |
Integer | annex_expired_points |
Integer | annex_points_req_for_next_reward |
Integer | annex_next_expiring_points |
Integer | annex_action_id |
String | annex_loyalty_id |
String | annex_active_status |
String | annex_available_points |
String | annex_earned_points |
String | annex_current_tier |
String | annex_user_opt_in_status |
String | annex_next_tier |
String | annex_highest_available_reward1 |
String | annex_available_rewards1 |
String | annex_opt_in_source |
String | annex_action_name |
Custom events
The following custom events are required by default:
- annex_loy_opt_in
- annex_loy_point_accrual
- Annex_loy_point_redemption
You can use these events as entry triggers for your automation campaigns:
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