Using Jinja logic in webhook payloads

Ometria's webhooks support Jinja logic, including:

• Conditional content

• Loops ({% for %})

• Formatting functions (e.g., strftime())

• Dynamic JSON construction

This allows payloads to scale dynamically based on:

• Number of products in a basket

• Customer data

With Jinja support, webhook payloads become more flexible and efficient.

See also: Jinja's documentation site

Example:

The following webhook payload was implemented in an Ometria automation for Movable Ink. 

It demonstrates:

• A hardcoded event type 

• Formatting timestamps 

• Looping through all products in a basket 

• Sending product data dynamically

• Including customer profile attributes

This pattern can be adapted for any downstream system.

{
  "event_type": "abandoned_basket",
  "event_timestamp": "{{ now | strftime('%Y-%m-%d %H:%M:%S') }}",
  "basket_url": "{{ basket.url }}",
  "customer": {
    "profile_hash": "{{ profile.hash }}",
    "number_of_orders": "{{ profile.number_of_orders }}"
  },
  "products": [
    {% for product in basket.products %}
      {
        "id": "{{ product.id }}",
        "title": "{{ product.title }}",
        "image_url": "{{ product.image_url }}",
        "url": "{{ product.url }}"
      }{% if not loop.last %},{% endif %}
    {% endfor %}
  ]
}