Bazaarvoice repeat review requests – Ometria Help Centre

💡This feature is for retailers already using our Send Bazaarvoice review invitations integration. You'll need to set that up before you can use this one.

This integration re-sends the Bazaarvoice review invitation custom event for contacts who haven't submitted a review yet.

You can use this custom event to trigger automation campaigns reminding customers to submit their review.

How it works

If the customer doesn't submit a review, the integration re-sends the custom event up to three times.

Orders with multiple products

If the original review invitation was for an order containing multiple products, and the contact reviews at least one of them then the events stop re-sending.

Before you begin

You'll need to set up an integration for Send Bazaarvoice review invitations (set up in the same Ometria account) before you can use this feature.

Create an API key in the same Ometria account.

You will also need two keys from Bazaarvoice:

An API key (also known as a passkey in Bazaarvoice)
Email decryption key

Custom events

Before setting up your integration, raise a request to the Ometria Support Team and ask them to set up a Bazaarvoice review link resends custom event.

This event collects review links from Bazaarvoice that haven't been fulfilled yet so you can use them to trigger review reminder campaigns in Ometria.

See also: Setting up custom events

Setting up Bazaarvoice repeat review requests

In Ometria, go to Settings and select the Connections tab:

Screenshot_2022-04-08_at_14.58.10.png

Click Add new connection, then select the Bazaarvoice Review Requests Replay tile.

The Bazaarvoice integration wizard opens.

Work your way through the steps, completing the following information:

Screen	Description
Bazaarvoice Client Name	Enter the same client name you used in your Bazaarvoice Review Link Generation connection.
Ometria Authentication	Select your Ometria account and enter your Ometria API key. Remember: This must be the same Ometria account you have your first Bazaarvoice integration set up in.
Bazaarvoice Authentication	Select your Bazaarvoice account and enter your Bazaarvoice API key.
Bazaarvoice Email Decryption Key	Enter your Bazaarvoice email decryption key.
Reviews Start Date	Enter the date you'd like to start re-sending the custom events from. We recommend no longer than seven days ago, e.g. if today is 27th January 2026, enter 2026-01-20.
Resend Interval	Enter the number of days between sending the first review invitation and the replay/repeat. We recommend 7 days.

Select Finish to complete the connection to Bazaarvoice.

Now you can set up your review reminder campaign.

Send review reminders

Once your Bazaarvoice repeat review invitations connection is set up you can use the custom event as an entry trigger for an automation campaign.

Note: You should have already set up a campaign to generate invitation links from the Bazaarvoice webhook. There's no need to make any changes to that campaign, but it must be kept active for your review reminders campaign to work.

This campaign is for sending the review invitation links you generated in the first campaign.

Create a campaign using the relevant Bazaarvoice review request resend event as a trigger: