Tracking Ometria campaigns in Triple Whale – Ometria Help Centre

Triple Whale is a data platform for ecommerce.

You can use Triple Whale's custom tracking parameters in your Ometria marketing campaigns to track engagement.

This means you can track visitors who clicked through an Ometria campaign in your Triple Whale dashboard.

See also: Tracking parameters in Ometria

Note: Ometria starts sharing engagement data from the time you start implementing the tracking parameters - you can't get historic data this way.

Adding tracking parameters

In Ometria, go to: Settings > Channel Settings

Scroll down to Default tracking parameters and click Add custom parameter:

Add the following parameters:

UTM parameter	UTM value
utm_id	`{{ email.template_title }}`
tw_medium	`automation`
tw_source	`ometria`
utm_medium	`automation`
utm_source	`ometria`
utm_campaign	`{{ email.campaign_title\|urlencode }}_{{ email.variant_identifier }}`
tw_profile_id	`{{ profile.hash }}`

Screenshot 2024-07-15 at 17.02.58.png

Select Save.

Remember to do the same for your Broadcast campaigns in the next tab, swapping the UTM value for tw_medium and utm_medium to broadcast.