If you send product data to Ometria from BigCommerce, you can update the "price" field to trigger price drop campaigns.
See also: Setting up a BigCommerce integration
Merge tags
To display your 'was' and 'now' prices in your marketing communications, use the following merge tags.
E.g. ‘Was £12.99, now £6.99’.
| Ometria merge tag | Description | Example |
{{ group[n].properties.price }} |
The current price of your product. | T-shirt is now £6.99 |
{{ group[n].properties.retail_price }} |
The retail/original price of your product. | T-Shirt was £12.99 |
See also: Merge tags in Ometria
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