Create a price drop automation campaign

In Ometria you can trigger automation campaigns to send when a product a contact has viewed drops in price.

If a recorded change in price meets the minimum percentage price drop set in the campaign trigger, then contacts who have browsed but not purchased the product in the past six weeks will enter the flow. Contacts who have bought the products in this time will not enter the flow.

A contact’s entry can only be triggered by one product, and price drop campaigns will only include one product in the email.

Note: Be aware that there is an entry limit of 100,000 contacts per hour for price drop campaigns.

If the contact has viewed multiple products without purchasing in the last six weeks then Ometria selects the product which has the highest price after the price drop.

Contacts can be entered into the campaign multiple times for multiple products by using the re-entry condition.

Product listings

If you don't use product listings for your products then Ometria uses the default currency on your account when triggering price drop campaigns.

If you do use product listings, then you must have a listing for every product. The campaign will not trigger correctly for products without listings.

For example, if you reduce the price of a product in your Australian store, but not your UK store, and send Ometria the price update for the Australian product listing, then only contacts who have seen the product in the Australian store will enter the campaign.

A price update to a product with no store ID will trigger customers from all stores.

Note: The price must drop on the parent product or product listing in order to trigger a campaign - if the price only drops on a product variant then the campaign won't trigger. You should also make sure that your API product endpoint is set up to pass a product listing with every product, regardless of how many stores you have.

See: Products, product listings and product variants.

Before you begin

The price drop feature is triggered by a change in price, which means that a product must be pushed at its original price, and then again at a lower price.

Most importers (including Shopify and Magento) reimport all products to Ometria every seven days, but if you are using a custom importer which hasn't imported all of your listings since 1st April 2020 then you may need to reimport.

Contact Support if you're unsure.

Once you are ready to use the price drop trigger then you can upload the products at their reduced price.

Template blocks for price drop

We have created a new template block for using the price drop feature.

Existing clients should request this block from your customer success manager (CSM).

If you are an onboarding client, this block is already added to your template by default.

Create new price drop automation campaign

Go to: Campaigns > Automation Campaigns

Select Create new campaign

Set up your entry trigger

An entry trigger, or ‘triggering event’ is the event that enrols a contact in a flow, e.g. contact has viewed a product in the last 6 weeks which has now dropped in price/gone on sale.

Price drop is triggered by a drop in ‘price’ or ‘special price’.

Mouse-over the Trigger tile and select the cog icon to configure.

Set up your trigger as follows:

The contact has… recently viewed a product that went on sale.
Limit to selected products: (which is one of) > select your products to include in the campaign
Exclude selected products: (which is one of) > select your products to exclude from the campaign
Minimum percentage price drop: enter the percentage drop to be considered. (E.g. If you enter 20%, this trigger will automate when the selected products drop by any percentage of 20% or higher.)

Screenshot_2021-03-08_at_10.45.53.png

Note: Be aware that the trigger will enter all selected products (including those out of stock or inactive) unless you select Filter out of stock products and/or Filter inactive products in Edit Campaign Settings.

Select Save.

Note: If you don't select any products in this entry trigger, the campaign will trigger for all products which meet the minimum percentage price drop.

Next, define a re-entry condition and set up a wait node, then continue to create the rest of your flow as required.

Screenshot_2021-03-08_at_10.48.01.png

Editing your template

Once you are happy with the automation flow, add an Action tile and select ‘Send email’:

From here you can choose an email template, enter a subject line and preheader, select a product to recommend and add a coupon code.

The Send email balloon displays.

Click Edit this send to choose and edit your template:

Click here for more on the Visual editor for templates.

Merge tags

In addition to our usual merge tags, the following tags are just for the price drop trigger:

Merge tag	Description
{{ product.price_drop_amount }}	The difference in price (after the price drop).
{{ product.price_drop_currency }}	Currency for prices in the price drop at account level.
{{ product.price_drop_new_price_raw }}	The difference in price (formatted without currency).
{{ product.price_drop_new_price }}	The new price of the product after the price drop.
{{ product.price_drop_percentage }}	The percentage by which the price has dropped.
{{ product.price_drop_previous_price_raw }}	Previous price (formatted without currency).
{{ product.price_drop_previous_price }}	Previous price drop.

FAQ

How often are products imported?

For Magento and Shopify users, product listings are imported every seven days.

If the price of a product changes, it is imported within three hours.

Stores with custom importers upload their products via the API at their discretion.

How are changes in price recorded?

Ometria records the lowest available price of imported products and listings in the price drop table.

The lowest price available is either the product price or a currently active 'special price'.

If a future product changes the available price (either up or down), this difference is recorded.

Note: If you drop the 'special price' twice or more, Ometria will only compare it to the most recent lowest available price, not the 'original' price.

How are contacts added to the automation flow?

If a recorded change in price meets the Minimum percentage price drop set in the campaign trigger, then contacts who have browsed but not purchased the product in the past six weeks will enter the flow.

If the contact has viewed multiple products in the last six weeks then Ometria selects the product which has the highest price after the price drop.

Be aware:

The price drop trigger fires only once - at the point the price changes.
If the contact viewed a particular store, the price drop must be at that store.
If the contact has multiple listings/stores Ometria will only trigger on changes at the listing level.

Product listings

Before you begin

Template blocks for price drop

Create new price drop automation campaign