Architect settings – Ometria Help Centre

From Architect settings you can set your brand personality and tone of voice for Ometria's creative agent to use in your copy.

Go to: Settings > Architect settings:

Brand personality

Your brand personality should include:

Tip	Examples
Tone descriptors Use 2-4 adjectives that describe how your brand sounds.	Warm, conversational, and approachable Premium, sophisticated, and aspirational Energetic, playful, and trend-focused
Communication style Explain how your brand speaks to customers in 1-2 sentences.	We speak like a knowledgeable friend excited to share styling tips We communicate like a personal wellness coach - supportive but never preachy
Sentence structure Specify how you want sentences structured.	Short, punchy sentences Varied sentence length for natural rhythm Clear and direct without being abrupt
Customer relationship Define how you address customers.	We treat customers as VIP members of our community We speak to customers as equals who share our values

Vertical	Prompt template
Contemporary fashion retailer	Confident, trend-aware, and inclusive. We speak like a trusted style insider who's genuinely excited to help customers express their personal style. Use conversational language with fashion terminology. Keep sentences dynamic and engaging. We treat customers as style collaborators.
Luxury beauty brand	Elegant, knowledgeable, and aspirational. We communicate like a premium beauty consultant - expert but warm. Use sophisticated vocabulary while remaining accessible. Sentences flow smoothly with varied structure. We position customers as individuals who deserve exceptional quality.
Sustainable homeware	Thoughtful, authentic, and environmentally conscious. We sound like a knowledgeable friend who cares about sustainable living. Use clear, honest language that educates without preaching. Keep sentences natural. We treat customers as partners in creating sustainable homes.

Your exclusions should clearly list what to avoid. Be specific.

Here are some examples:

Tip	Examples
Words to avoid	Don't use: 'trendy', 'must-have', 'game-changer' Avoid corporate jargon: 'leverage', 'synergy' Never use: 'cheap', 'bargain', 'deal of the century'
Phrases to exclude	Don't use clichés: 'elevate your style', 'curated just for you' Avoid urgency phrases: 'last chance', 'don't miss out'
Style restrictions	No excessive exclamation marks or all caps No overly salesy language No emojis in copy No artificial urgency
Tone to avoid	Not overly formal or corporate Not too casual or using slang Never pushy or aggressive

Vertical	Prompt template
Premium fashion retailer	Don't use: 'cheap', 'bargain', 'sale', 'discount', 'deal', 'steal'. Avoid fast fashion terms like 'haul' or 'must-have'. No excessive exclamation marks or false urgency. Don't use: 'trending now', 'everyone's wearing'. No emojis. Never sound desperate or pushy.
Luxury beauty brand	Elegant, knowledgeable, and aspirational. We communicate like a premium beauty consultant - expert but warm. Use sophisticated vocabulary while remaining accessible. Sentences flow smoothly with varied structure. We position customers as individuals who deserve exceptional quality.
Wellness and supplements brand	Avoid health claims: 'cure', 'miracle', 'revolutionary'. Don't use: 'detox', 'cleanse', 'toxins' without context. Never create medical urgency or fear. No excessive scientific jargon. Avoid wellness clichés: 'your best self', 'self-care Sunday'.

Once you've set up your brand personality settings, we recommend taking the following steps to test the results in the AI copy creator.

Ask yourself:

If the copy isn't right, you might want to update your brand personality:

Content is…	Try…
Too generic	Adding more specific brand details.
In the wrong tone	Clarifying the tone using examples.
Missing key information	Listing essential elements explicitly.
Too long or too short	Specifying length constraints either.
Unclear	Simplifying your prompt.

Your tone of voice settings should work across:

Generate copy for each type and adjust settings as needed.

💡 Keep a record of prompts that generated excellent copy for your team to reference.