Unsuppressing a contact

Ometria suppresses contacts to protect your email deliverability, but sometimes a contact ends up on your account suppression list who shouldn't be there, e.g. a customer who accidentally marked an email as spam and has since asked to hear from you again. You can remove an individual contact from your account suppression list directly from their contact details.

See also: Suppression lists, Checking suppressed contacts

Note: You can only unsuppress contacts on your account suppression list. Contacts on Ometria's master suppression list can't be unsuppressed from here. The option will appear greyed out with an explanation. If you think a contact has been suppressed incorrectly, contact Ometria support so it can be looked into

Before you start

Your role needs the Unsuppress contact permission. Your account admin can check this in Settings > Users and permissions. See: Users and permissions

Unsuppress a contact

1. Go to Customer > Segment explorer > select the Contacts tab.
2. Search for and select the suppressed contact to open their contact details. Suppressed contacts show a Suppressed flag in their profile.
3. Select the dropdown arrow next to Edit.
4. Select Unsuppress contact. A warning message will ask you to confirm you have the contact's consent. Select Unsuppress to confirm.

The contact is removed from your account suppression list, and the Suppressed flag disappears straight away. You don't need to refresh the screen.

Be aware: You must have the contact's explicit consent before unsuppressing them. Contacts are usually suppressed for a reason, e.g. a spam complaint or repeated soft bounces. Unsuppressing contacts without consent is not permitted and can lead to deliverability issues. See: Suppression reasons