AI performance alerts

Ometria's Campaign Optimization Agent continuously monitors your broadcast campaign performance and sends alerts when it detects unusual patterns.

You can enter up to ten email addresses to receive AI alerts. 

Go to: Settings > Architect settings > AI alerts.

Toggle on Enable AI alerts if it isn't already, then enter your email addresses:

Alert types

When do alerts trigger?

You'll only get an alert if:

• At least 5000 emails have been sent, or;
• At least 5% of the total campaign recipients have been sent the email

Low click-to-open rate

If you received an alert due to a low click-to-open rate (CTOR), you might want to check for:

• Broken or unclear CTAs/links
• Content that doesn't deliver on the subject line's promise
• Rendering issues on phone screens, e.g. buttons may be too small
• Too many competing CTAs causing decision paralysis
• Whether the offer/value proposition is compelling 
• Images blocking CTA visibility

It's also worth making sure all of the content is correct, e.g. subject line, merge tags etc.

High unsubscribe rate

If you received an alert due to a high unsubscribe rate, you might want to check for:

• Content in your email which isn't relevant to the contacts you targeted
• Email frequency too high - consider stricter frequency capping
• Misleading subject lines 
• Poor list hygiene 

Low open rate 

If you received an alert due to a low open rate, you might want to check for:

• A misleading or uncompelling subject line
• Emails hitting the spam folder
• Send times that might not be right for this audience
• An unrecognisable sender name
• Unengaging preview text

Recommended actions

Click the View Campaign link in your alert email and work through these steps:

1. Check your email preview in Gmail, Outlook and Apple Mail
2. Test all of the links and CTAs in your email
3. Review the segments your campaign is targeting
4. Consider pausing your campaign while you make changes. See: Pausing broadcast campaigns