Campaign performance: Automation campaigns

From the Campaign performance dashboard you can track the impact of your automation campaigns.

The data in this report is refreshed as soon as it has been received and processed by Ometria.

If you select an individual automation campaign from the list at the bottom of this screen you can view analytics per campaign. 

Navigation

Go to: Campaigns > Campaign performance > select the Automation campaigns tab.

You can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the date picker drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

The second date range is for comparison statistics (the grey line in the graph).

You can compare your statistics to:

• The previous 28 days
• The same period of time as last year
• A custom range.

The values on this screen are based on sends that happened during the selected date range, disregarding when the related events (e.g. orders and unsubscribes) happened — Ometria takes the sends within in the given timeframe and pulls in the related data.

The data in each of the panels on this screen can be exported to a CSV file by selecting Export. 

You can also choose to look at metrics for individual campaigns or groups of campaigns by selecting from the Campaigns drop-down:

See:

• Automation campaigns performance metrics
• Automation campaigns performance list