Shopify subscription webhook

Ometria usually receives contact and subscription data from Shopify at regular intervals through scheduled syncing.

To speed this process up so you can use the data more immediately (e.g. triggering welcome campaigns for new subscribers), Ometria also uses Shopify's webhooks to collect customer and subscription data in real time.

See also: Shopify subscription sync for two way syncing back to Shopify.

Shopify webhook setup

Webhooks are offered by default. Ometria will create, manage and update these webhooks on your behalf, so there is no need for any manual setup..

Please contact our Support Team, if you:

• Prefer not to have these webhooks configured by default or 
• Would like to have the force opt in option added to your email webhook subscriptions

Legacy webhooks

Some retailers previously set up manual Shopify subscription webhooks.

As of 22nd September 2025, these have been replaced with Ometria’s automated webhooks (described above).

Your integration will continue to function as expected, and we recommend removing any manually created webhooks when convenient.