Ometria's HTML forms can be embedded in your website to send contact information into Ometria, e.g. newsletter signup forms.
Ometria forms are not the same as website overlays, but you can insert them into pop-ups on your site.
If you'd like an Ometria form for your site, raise a general request with the Support team to discuss your requirements.
See also: Setting up Ajax forms
How Ometria forms work
HTML forms can be inserted anywhere on your website, and it's your responsibility to add the code we send you to your site.
When a visitor enters their details in an Ometria form, this data is ingested by Ometria and:
if they are a new contact then a contact profile is created, or;
if they are an existing contact their profile is updated.
See also: Merging contact profiles in Ometria
Email is the only required field for signup forms, but other profile fields, e.g. first name, last name, can be included, as well as custom properties and phone numbers.
Ometria forms only send information one way (into Ometria).
Subscription via forms
Contacts sent to Ometria via form are subscribed/opted-in to email by default.
You can request the following checkboxes:
- SMS marketing opt-in (checkbox)
- Email marketing opt-in (checkbox)
If you don't include these checkboxes then Ometria automatically opts-in the contact for email, and for SMS if the correct phone number format is provided.