Campaign performance: Transactional emails

See also: Transactional emails

Go to: Campaigns > Campaign performance and select the Transactional emails tab.

You can set your date ranges for reporting at the top of this screen.

Select any of the pre-configured date ranges from the drop-down, or choose Custom Range to bring up the calendar tool and set your own range:

The second date range is for comparison statistics (the grey line in the graph):

You can compare your statistics to:

• The previous 28 days
• The same period of time as last year
• A custom range.

The data in each of the panels on this screen can be exported to a CSV file by selecting Export.

Transactional email overview

Select the Time unit you wish to analyse from the dropdown list.

The horizontal axis on the Transactional email overview graph automatically updates.

The graph can be as granular as you like; its stats can be grouped by:

• Hour
• Day
• Week
• Month

You can also filter by:

• Transactional - If the email was passed to the Transactional email API as “transactional”: true
• Marketing - If the email was passed through the API as “transactional”: false

If a stream has been passed for tracking purposes (e.g. for different types of transactional emails) you can also filter on streams (by default all streams will be selected).  

Next, choose your performance metrics (KPIs) from the Columns Selected drop-down:

Once you've selected your KPIs, you can click through them to see each graph showing how each metric has changed over your chosen timeframe.

You can quickly compare statistics before and after your selected time by mousing over the figures.

The current value displays in coral on the line graph, and represents the coral coloured date range at the top of the screen.

The previous value is the grey line representing the comparison date, e.g. the same week last month/year.

Transactional sends list

The Transactional sends table in the lower half of the screen lists all of your individual transactional email sends for the time period selected:

If a stream has been passed for tracking purposes (e.g. for different types of transactional emails) you can also filter on streams (by default all streams will be selected).