Product recommendation criteria

Not all products are available to display in product recommendations.

The following criteria are required for a product to be used in a product recommendation instance:

• Ometria only pulls parent products, not variants (a ‘parent’ product is also known as a ‘top-level’ product, prime product or configurable product in Magento).
• The product must have been sold in the last 28 days.
• We don’t recommend products without any sales, as they are unlikely to convert. The product recommendation engine exceptions to this rule are:
  • Recently added products - this only looks for the newest products
  • Personalised products - in this case, if no sales are found for that set of attributes then the recommendation falls back to products which were most recently added to your site.
• The product must be active with the following details defined at parent level:
  • Title
  • Price
  • URL
• If you are using a visit to a store as a trigger for your campaign (e.g. contact has placed order in store x), the Store ID must have associated product listings, otherwise Ometria cannot assign the right product to the right store, and no recommendations will display in your email.

See also: Products, product listings and product variants

Out of stock products

For broadcast campaigns, product recommendations generate when your contact opens the email.

Ometria checks whether or not the product is 'In stock' and 'active' at the time of email open.

To include previously purchased, out of stock or inactive products in your product recommendations, see General settings.

Products displayed based on store

Provided that the key criteria listed above are met, Ometria generates product recommendations based on the following rules: