Setting up campaigns

Automation campaigns  

• Automation campaigns overview
• Edit Campaign Settings
• Automation campaigns: conditions and actions
• Follow up conditions in automation campaigns
• Ignore email opt-in for automation campaigns
• Abandoned category campaigns - Importer setup

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Broadcast campaigns  

• Suppression lists
• Why has my number of engaged contacts for broadcast suddenly gone up?
• Broadcast campaigns overview
• Create a new broadcast campaign
• Broadcast blueprints
• Segmenting your broadcast recipients

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SMS campaigns  

• Sending SMS from a brand name with Twilio
• SMS automation campaigns overview
• Preparing your contacts database for SMS
• Managing SMS marketing preferences
• Setting up an SMS automation campaign

Tracking parameters  

• Tracking parameters in Ometria

Advertising and social  

• Using pop-ups with Ometria
• Setting up a Facebook sync
• Setting up a Google AdWords sync

Transactional email  

• Transactional emails
• Adding tracking parameters to transactional emails
• Why isn’t my transactional email sending?

Website overlay  

• Website overlay overview
• Create an overlay campaign
• Saving, pausing and testing your overlay campaign
• Reporting on your overlay campaign
• Web performance analysis on overlay campaigns
• Accessibility in website overlays

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