Setting up campaigns

Coupon pools  

• Assign coupon to contact in automation
• Coupon codes
• CSV coupon codes
• Fixed coupon codes
• Unique auto generated coupon codes
• Coupon code expiry (Magento users only)

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Automation campaigns  

• AI channel optimisation
• Automation campaigns performance: Compare metrics over time
• Staggering abandonment campaigns
• Setting up a multi-channel campaign based on opt-in
• Cloning automation campaigns between accounts
• Archiving automation campaigns

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Broadcast campaigns  

• Broadcast campaigns performance: Compare metrics over time
• Choosing your product attributes for product affinity segmentation
• Product affinity segmentation for broadcast campaigns
• Cloning broadcast campaigns between accounts
• Estimate broadcast audience
• Broadcast campaigns overview

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Transactional email  

• Transactional automation and broadcast emails
• Transactional emails
• Adding tracking parameters to transactional emails
• Why isn’t my transactional email sending?
• Adding attachments to transactional sends
• Transactional templates

Multi-language campaigns  

• AI translation for multi-language templates
• Translation language settings
• Multi-language templates
• Editing your translation file
• Editing a template translation table
• Giving third parties access to your multi-language templates

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Product recommendations  

• Product recommendations overview
• Product recommendation engine types
• Create a new product recommendation
• Product recommendation criteria
• Editing a product recommendation block
• Personalised product recommendations

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Tracking parameters  

• Tracking parameters in Ometria
• Custom tracking parameters
• Default tracking parameters for email
• Default tracking parameters for push notifications

Advertising and social  

• Setting up a TikTok sync
• Setting up a Facebook sync
• Setting up a Google Ads sync
• Using pop-ups with Ometria