Broadcast campaign performance funnel and KPIs – Ometria Help Centre

This funnel shows how many contacts have passed through each stage of the selected campaign:

Emails sent
Delivered
Opened
Clicked
Orders

The contact percentages for each stage in the funnel displays below each heading.

The percentages in the grey arrows indicate the proportion of contacts that have passed through from one stage to the next.

Select View Contacts > under any of the stages to access the Segment explorer for that specific segment within the selected date range.

Select View Orders > to see the Orders report for the orders placed in the selected campaign.

Screenshot

Below the funnel you have a list of ten KPIs for at-a-glance metrics:

KPI	Description
Contacts targeted	The number of contacts that met the segment conditions to enter this campaign, excluding those on your account suppression list.
Orders	The number of valid orders that are attributed to this broadcast campaign.
Average order value	The average revenue per valid order that is attributed to this broadcast campaign.
Total revenue	The total gross revenue from valid orders that are attributed to this broadcast campaign.
Revenue per email	The average revenue per email that has been delivered in this broadcast campaign.
Unsubscribe rate	The proportion of contacts who unsubscribed after receiving this broadcast campaign.
Bounce rate	The proportion of emails bounced in this broadcast campaign. Note: This rate includes all kinds of bounces (e.g. blocked bounces), not just hard and soft. See Bounce management in Ometria for more information.
Email hard bounces	The number of emails that hard bounce (i.e. the contact's address is invalid) in this broadcast campaign.
Email soft bounces	The number of emails that have soft bounced (i.e. they reached the contact's inbox but bounced back for other reasons) in this broadcast campaign.
Complaint rate	The proportion of emails in this broadcast that led to a spam complaint.
Suppressed recipients	The number of recipients who did not receive this campaign because they are on the master suppression list. Note: This number counts contacts in the master suppression list, but not your account suppression list.
Missing preferred language	The number of contacts who don't have a preferred language assigned to them. If a contact without a known language enters a multi-language campaign, the fallback will apply.

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