This panel in the overview dashboard reports on the evolution of your customer base using the following KPIs:
|
KPI |
Description |
|
Leads acquired |
Number of new leads acquired without placing an order. |
|
Customers gained |
Number of new customers who placed their first valid order. |
|
Customers placed second order |
Number of customers who placed their second valid order. |
|
Customers became at risk |
Number of customers who entered the 'at risk' lifecycle stage. |
|
Customers lapsed |
Number of customers who entered the 'lapsed' lifecycle stage. |
|
Customers won back |
Number of customers who placed an order after having lapsed. |
Mouse-over the graph to view results for each date:
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