This panel in the overview dashboard reports on the evolution of your customer base.
See also:
- Retail KPIs - All your ecommerce metrics in one place.
- Metrics comparison table - Group your metrics by region, brand and store information.
Marketing Performance - For analysing your Ometria marketing performance.
Users with the right permissions can export the data in each of the panels in the overview dashboard as a CSV or .XLSX file by clicking the export button
Metrics
| Metric | Description |
| Leads acquired | Number of new leads acquired without placing an order. |
| Customers gained | Number of new customers who placed their first valid order. |
| Customers placed second order | Number of customers who placed their second valid order. |
| Customers became at risk | Number of customers who entered the 'at risk' lifecycle stage. |
| Customers lapsed | Number of customers who entered the 'lapsed' lifecycle stage. |
| Customers won back | Number of customers who placed an order after having lapsed. |
Mouse-over the graph to view results for each date:
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