This panel in broadcast campaigns performance shows how contacts at each stage of the lifecycle are interacting with your broadcast emails.
E.g. You can quickly compare how your leads are interacting against how your active customers are interacting.
The bar at the top indicates the percentage of contacts at each stage of the lifecycle, while the table below gives a breakdown of the following:
| KPI | Description |
| Delivered | Number of emails delivered to contacts with this lifecycle status. |
| CTR | Click through rate - Percentage of opened emails that have been clicked at least once by contacts with this lifecycle status. |
| CR | Conversion rate - Percentage of delivered emails to contacts with this lifecycle status that led to a valid order being placed. |
| Revenue | Total revenue from valid orders that were placed by contacts with this lifecycle status. |
E.g., a 'lead' contact could purchase a product after the campaign was sent and become an 'active' contact, but in the lifecycle breakdown they will still appear as a lead.
See also: Lifecycle stages in Ometria
Unknown contacts
Unknown lifecycle stages sometimes happen when orders are attributed to a campaign after the order has occurred.
This delayed linking process means we don't have all the necessary information to pick up the customer's lifecycle status at the time they interacted with the campaign.
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