Broadcast campaigns performance: Lifecycle breakdown – Ometria Help Centre

This panel in broadcast campaigns performance shows how contacts at each stage of the lifecycle are interacting with your broadcast emails.

E.g. You can quickly compare how your leads are interacting against how your active customers are interacting.

The bar at the top indicates the percentage of contacts at each stage of the lifecycle, while the table below gives a breakdown of the following:

KPI	Description
Delivered	Number of emails delivered to contacts with this lifecycle status.
Open %	Percentage of emails that have been opened at least once by contacts with this lifecycle status.
CTOR	Click to open rate - Percentage of opened emails that have been clicked at least once by contacts with this lifecycle status.
CR	Conversion rate - Percentage of delivered emails to contacts with this lifecycle status that led to a valid order being placed.
Revenue	Total revenue from valid orders that were placed by contacts with this lifecycle status.

Note: These lifecycle statuses are representative of the status of each contact when the campaign was sent, not the contact's current or realtime status.

E.g., a 'lead' contact could purchase a product after the campaign was sent and become an 'active' contact, but in the lifecycle breakdown they will still appear as a lead.

See also: Lifecycle stages in Ometria

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