The Update contact data action node in automation campaigns allows you to update custom fields on contact records.
Contacts who pass through that node will have the corresponding custom field updated.
Note: You can only update contact custom fields this way, not order fields or default contact fields.
See also:
Data priority
You can also update custom fields via CSV upload, API, Ometria form and third party integration - the most recent update from any source always takes priority.
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